How to Steal Competitors’ Clients Using Social Media

Use Social Media Monitoring to Steal Your Competitors’ Clients

People may be talking about you and your competitors’ brands, products, and/or services all the time online without you even knowing about it. The information they leave online in the form of a mention, comment, tweet, or social share, can be either harmful or helpful to your brand. You can use the sentiment of the information their leaving to gain brand awareness or new customers, even ones that are currently your competitors'!

By monitoring the right keywords and social channels, you can begin to pinpoint exactly what are the frustrations of your competitors' clients and use this information to your advantage. You can reach out to them and offer them a demo. While they might not always accept it, they will think highly of you for actually caring about their needs even though they aren't even a customer.

Steal Competitors’ Clients by Targeting the Right keywords and Social Channels

Using all available social channels to steal your competitors' clients is almost impossible to execute and critically inefficient. It’s more advised to pick those channels from which you can see the biggest customer engagement. When deciding this, you should consider what type of client you want to target and where those clients usually voice their opinions. Initially, you can do this by monitoring all channels and seeing where the majority of your competitors' engagement and their sentiments lie. You can do this easily in Unamo Social Media by monitoring different topics for different competitors and using the compare feature.

Once you know which channel(s) you want to focus on, you need to set up the keywords (or queries) you want to monitor to be updated every time their customers’ clients are active online.

Queries that you can monitor on social media to steal your competitors' clients are:

  • Your competitor’s brand name
  • Your competitor’s product name
  • Your competitor’s service name
  • The problem that your competitor’s service and/or product solves
  • A review on your competitor’s product (e.g. “recommend””Unamo seo”)

Your goal may be to have a list of your competitor’s potential clients, as well as the existing ones that are unhappy with the product and/or service they purchased from your opponent. With that information, your sales team can begin reaching out and try showing the benefit.

Using social media to taking over your competitors’ clients

There are over 2 billion social media channel users worldwide; these users generally feel more open voicing their opinions online. That leaves a wide window of opportunity for you to subtly chime in and offer a solution to their problems or feelings. When a company cares and listens to consumers, the consumers are more likely to trust the company and become an advocate of the company.

In addition, by monitoring the keywords for your competition and listening to their clients' pain-points with their software, you can also learn your competitor’s strengths and weaknesses. Furthermore, you will begin to understand your competitors' marketing strategy, including their content creation and content release date. This knowledge will be invaluable to you while creating your own strategy; it will ensure that you’re always one step ahead of them.

How to Win your Competitors’ Clients Over?

As with any social media marketing strategy, taking over clients through a social network requires a specific game plan. Every company is different and there is no one-size-fits-all strategy for stealing your competitors’ clients, but there are a few steps you can consider to follow.

Base your strategy on your ideal buyer persona. By monitoring social media channels, you should gain a better understanding of unmet needs and expectations of your competitors’ clients. Once somebody posts a comment about their dissatisfaction with the service/product of your competitor, it’s your time to react and reach out by offering your product, which the client can be more satisfied with.

Recently, one of our team members tweeted a complaint and while she didn't receive a tweet back from the company, she did get an email from their competitor. She immediately followed up, ecstatic to take the call. Take a look at this:

social media email response to a complaint about a competitor
You can also find people looking for reviews or recommendations on your competitor’s product that you’re also offering and then take action. Imagine that somebody is looking for opinions about green sports bras from Decathlon and you have a range of great sports bras by your own company. What you could do is reach out praising the item that Decathlon offers (remember to never criticize your competitor online), and then lightly point out how your product can fit the person’s needs better. Don’t forget that in social media, personalization is key.

twitter social media acquisition

Beat competitors with a better online presence

Always remember: quality always wins over quantity. Your goal should be to provide your potential clients with useful content on a regular basis. Keep them engaged, but also make them become advocates and hopefully influencers, a person that people can trust and want to refer to. Whenever somebody posts a question (related to the brand/product/problem etc.) on a social media channel, don’t hesitate to connect, but not always in a sales persona. Offer unconditional help to people online when you're able to talk about the subject comfortably; this will bring you authority and trust from consumers! If you do it often and do it right, people will eventually be drawn to you (and your brand), instead of your competitor’s.

Stealing your competitor’s clients can be a good strategy and addition to your regular social customer acquisition. Be sure to monitor your opponents and their social community (which can be done in Unamo Social Media by monitoring a profile!). Don’t be afraid to connect with somebody else’s clients. Giving somebody a solution to a problem is not a crime, but a favor.