What is Mobilegeddon and Can It Still Affect You?

mobilegeddon google mobile update

Mobilegeddon was Google’s mobile update with the goal to make mobile-friendly websites rank higher in mobile results than those that were designed with only desktops in mind. The update’s first release was in April 2015.

Its name was created by webmasters; a combination of “mobile” and “Armageddon” due to the potential massive impact of the update on rankings.

The Effect of the Mobile Update

Although webmasters had anticipated a big impact on rankings from the update, it eventually didn’t influence a lot of websites.

The mobile-friendliness of websites was and still is, however, a really important ranking factor. Therefore, make sure to check if your website is mobile-friendly and if it isn’t, learn how to make it so.