How to Avoid Getting Penalized by Google's Penguin Update

The Penguin Update was first released on April 2012 and its name allegedly comes from Batman’s oldest super villain: the Penguin.

The update placed the greatest emphasis on the quality of links and reduction of all types of spam for both backlinks and keywords. The things that you should omit are black hat SEO techniques like:

  • Buying links
  • Exchanging links
  • Building unnatural links
  • Guest posting on blogs unrelated to your niche
  • Keyword stuffing
  • Over-optimization of anchor text

Recovering from Penguin

If you were penalized by Penguin, you should focus on: