Everything About Google’s Pigeon Update

google pigeon update

The Pigeon update is targeting local search results; it was first released in July 2014 and due to the lack of an official name from Google, it was given a name by Search Engine Land, which stated that “this is a local search update and pigeons tend to fly back home.”

The Effect of the Pigeon Update

The Pigeon Update’s impact was really noticeable because:

  • Google started favoring businesses with strong presences in local directories
  • Geographical search queries began to return results for businesses that had specified locations listed in different places online
  • It impacted both Google Search and Google Maps to show more similar results
  • Websites with reviews, like Yelp, TripAdvisor, OpenTable etc., became more visible and therefore influential
  • It affected mobile, which started providing more location-relevant results

Recovering from Pigeon

Although the Pigeon Update is not regarded as a penalty base update, it may affect you if you’re focusing on local SEO and targeting a local audience.

To improve your local SEO strategy, make sure to:

  • Update your business information in local directories
  • Check that your (business’ name, address, and phone are up-to-date and correctly formatted)[https://positionly.com/university/tips/local-seo/name-address-phone-number]
  • Claim your spot on all directories and review websites relevant to your niche or industry
  • Work on receiving positive reviews and respond to the negative ones (however, do not pay anyone to write you these reviews)
  • Monitor your local presence
  • Create new content that will bring you more visitors and help you earn high-quality backlinks