Mouse-Tracking Heatmaps

What is Mouse-Tracking?

Mouse-tracking allows for you to follow how visitors of your website move their cursor throughout your page and in which directions visitors have hovered. It is beneficial because it gives you a visual representation of the trends on your website and between which on-page elements the mouse activity is highest so that you can increase website usability by identifying any conversion blockers.

Why is Mouse-Tracking Beneficial?

When implementing website usability tools, visitors to your site are typically unaware that they are being recorded. This allows to you view their behavior naturally, which produces accurate data for their sessions.

Mouse-tracking gives you accurate insights on user interactions by giving you the ability to observe visitors' activity on pages on your site and spot any trends on their movement. This enables you to make improvements by identifying what draws a visitor's attention and what distracts them.

What is the Difference Between Mouse-Tracking and Click-tracking?

Mouse-tracking enables you to understand how users are interacting between the clickable elements on a page, giving you insights on trends and movement on your page. On the other hand, click-tracking provides aggregate insights of the clicks which enables you to see if users are clicking on non-clickable elements or other links that distract from the CTA on your page.

Mouse and click-tracking are best when used together to understand why some elements may receive more clicks than other elements on a page.

What is the Difference Between Mouse-tracking and Eye-tracking?

Mouse-tracking follows a user's cursor through a webpage; eye-tracking follows a user's eye movement while looking at webpage. Both reflect how a user looks at a webpage; however, they both vary in costs, analysis, and accuracy.

Mouse-tracking is a cost effective way of gathering data on your users interactions on the site. When a website has fixed media, like images, mouse tracking closely mirrors eye tracking results.

Eye-tracking is very expensive for the average business. If a business decides to implement eye tracking, it is typical to have quite a low sample size for website usability data. Eye-tracking follows the user's eye-movement and includes their peripheral vision as well. A specialist is usually required to read and interpret eye tracking reports; however, a basic user can understand the reports for mouse tracking.

How Does Mouse-Tracking reporting Work?

When you begin conversion rate optimization, you will have to install a script on your website. From there, sessions on your site will be gathered automatically. You will be able to get various website usability reports like: click-tracking, mouse-tracking, scroll-tracking, session replays, and form analytics.

A mouse tracking report will look like this:

mouse-tracking report unamo example

For this mouse-tracking heatmap, the areas that are more frequently scrolled over with a courser are colorized. The color blue represents the cold parts of the heatmap, meaning they are infrequently hovered over. Then it scales up from green to red, meaning this is where users typically hovered their mouse.