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Adam Coombs

1 year ago 5 min read

Understanding Sentiment Analysis in Social Media Monitoring

Understanding Sentiment Analysis

Adam Coombs

  When someone texts you with a sarcastic comment (without emojis) can you tell if it’s sarcastic? If they’re actually happy, angry or neutral? That’s what makes sentiment analysis such an expansive and interesting field. Sentiment analysis–also called opinion mining–is the process of defining and categorizing opinions in a given piece of text as positive, […]

Kasia Perzyńska

Kasia Perzyńska

1 year ago 5 min read

Social Media Monitoring vs. Social Listening

Social Media Monitoring vs. Social Listening
Kasia Perzyńska

Kasia Perzyńska

Social media monitoring means tuning in everyday and carefully listening to what people say, anywhere online, about a person, brand and products. Social media monitoring also refers to tracking various conversations around topics and keywords of your interest. The web is like the ocean; it has unlimited space that holds countless social channels, groups, forums, […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left