Adam Coombs

2 months ago 5 min read

Understanding Sentiment Analysis in Social Media Monitoring

Adam Coombs

  When someone texts you with a sarcastic comment (without emojis) can you tell if it’s sarcastic? If they’re actually happy, angry or neutral? That’s what makes sentiment analysis such an expansive and interesting field. Sentiment analysis–also called opinion mining–is the process of defining and categorizing opinions in a given piece of text as positive, […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

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