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Kasia Perzyńska

Kasia Perzyńska

4 years ago 5 min read

How to Use Reddit to Drive Traffic to Your Site

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Kasia Perzyńska

Kasia Perzyńska

To the untrained eye, Reddit can look like a disorganized and messy space with tons of text, links, folders; and to a certain degree, it is disorganized and messy. But with some experience, Reddit can become a great place to share and discover content from across the Web.

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What’s Reddit?

It is a multilingual social news platform founded 11 years ago on June 23, 2005 in Medford, Massachusetts, by Steve Huffman, the current CEO, and Alexis Ohanian, the executive chairman. The Reddit community has the potential to drive a huge amount of traffic to your website and become a great source of leads for your business. However, first you should learn how to use it to its fullest potential.

Some Major Stats About Reddit

Reddit calls itself the “The Front Page of the Internet”; and this seems like an appropriate name because:

Reddit is currently home to 234 million unique users and collects about 8 billion page views monthly. It is the 9th largest site in the US. The average visit on Reddit lasts 13+ minutes
with users casting 25 million votes a day.

…right. What’s more, Redditors are exceptionally loyal to the platform and to other fellow Redditors. These facts seem astonishing, and the best part is—numbers don’t lie!

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Some Details about Reddit

Redditors – Who Are They?

Kind of convinced? 🙂 Now you understand that you can’t ignore an opportunity like the one Reddit is offering. Reddit is a unique spot for various people – the Redditors – who are connected by similar interests and gather to discuss and curate the best content on the web. So the community consists of a wide range of persons who literally spend tons of hours there, hanging out: reading, posting stuff, commenting, upvoting, etc.

The standard user profile would be described as follows: Redditors are mostly males between the age of 34-45, with a yearly income of $25,000 – $50,000. What’s more, the most active Reddit users come from the US and have a bachelor’s degree or a higher college education. This website is the most popular in San Francisco and Toronto.

A wider and more insightful description of Redditors can be found here: SOCIAL NETWORK ANALYSIS REPORT – GEOGRAPHIC – DEMOGRAPHIC AND TRAFFIC DATA REVEALED

Subreddits and Reddiquette

Topics on Reddit are quite varied; you can find subreddits with news, science, gaming, movies, music, books, fitness, food, image-sharing, and much more. And just to make things clear, subreddits are like topic categories.

You can’t just enter this community out of nowhere either. Redditors can be a tricky crowd, so learning the “reddiquette” and following its specific rules is in your best interest.

For example, the priority of the Android subreddit is to post content that benefits the community. This can be anything from news, rumors and discussions. They even have a table of basic rules located in the margin.

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Karma

And then there is the karma score. Karma shows your activity and profile status. How can you improve your Reddit karma? Karma points are collected by user engagement; the more valuable comments you post or upvotes you give, and the more engagement your content generates, the higher your karma becomes.

On the other hand, actions like spamming Reddit with low quality content will downgrade your profile karma, because other Redditors will downvote it.

Getting Started with Reddit

There are a few things you need to be aware of before you get started with Reddit. First and foremost, your name should be chosen wisely, as you won’t be able to edit it in the future once it’s registered.

What’s more, remember that everything you post on Reddit – all your comments and upvotes – will be stored permanently in the archives of your profile page. And the karma points you get can’t be moved to any other account.

How to Use Reddit

In this section we will discuss how you can incorporate Reddit into your marketing strategy in order to drive traffic to your site.

I’ve analyzed many subreddits owned by popular brands and identified some repetitive patterns that bring them buzz and loyalty.

“Remember one fundamental thing about Reddit, it’s a place to interact with people.”

Breathe Life into Your Reddit Presence

Become active on subreddits that you create and be authentic. This means posting unique and actionable content that raises important questions and replying comprehensively to user comments.

Upvoting is also important. Upvote all relevant conversations that you participate in and comments you agree with (or just those that entertain you).

Create a subreddit – or a few subreddits – related to your business and make them engaging. Spotify, IKEA and Top Gear know how to use Reddit to their advantage and are good examples to look at. They have a well-established presence, a massive following, and high user engagement

If you moderate a subreddit, you should be active on it and lead it in a creative way. Doing so will create a sense of community among the followers and help turn fans into real brand advocates.

Engage and Entertain Redditors Like Spotify Does

Spotify has mastered the skill of engaging Redditors and is worth mentioning. For instance, once a month they organize contests like This November Playlist Competition that usually last the whole month.

Screen Shot 2016-11-29 at 5.48.27 PM.png

The rules are beautifully simple, clear and user engagement comes naturally. November’s contest involved creating a themed playlist of about 8-12 tracks on Spotify and adding the link in the comments of the thread. Other users could listen and upvote their favourite choices every day. The winner was chosen on November 28th and now he is going to choose the theme for the next contest. Pure fun!

Keep Redditors Happy

All successful brands on Reddit provide customer service; so don’t hesitate to follow in their footsteps. Discuss with Redditors good and bad experiences with your brand; answer when they raise complaints and enjoy when they praise you. Take action to identify users’ problems, and provide helpful resources. Just try to keep them happy. And above all, remember that it’s much easier to retain an existing customer than acquire a new one.

So if you put in the effort and show that you care about your customers, a satisfied and loyal following will ensue.

Take a look at Xbox too. They’re widely complimented for their customer service on Reddit.

Post about News and Updates

Keep Redditors updated on any changes: new products, improvements of existing products, rebrandings, discounts and anything that can potentially capture their interest. Relying on your subreddit for news will make Redditors follow it more closely.

Host Reddit’s AMAs

IAMAs on Reddit get a lot of buzz, and this comes at no surprise since the subreddit currently has 13,845,530 subscribers. Even public figures like Bill Gates and Barack Obama have posted AMAs, but the truth is, you don’t have to be famous or have a huge company to post one yourself. You just need to have a good idea and play it right.

Look at their current schedule:

Screen Shot 2016-11-30 at 1.14.05 PM.png

You can see that AMAs on Reddit reflect various topics, from those hosted by microbiologists at Harvard to Scientologists. Redditors often request AMAs too: [AMA Request] Queen’s Guard, [AMA Request] Someone who’s worked in a dim sum restaurant. Check it out! Maybe someone has already requested an AMA for You 😉

Have a Community Manager

Community building is an important part of your online presence and it should be grounded in active, human interaction. If you want to leverage Reddit, Quora, or any other platform in your online marketing strategy, be serious about it.

You should hire a specialist who is passionate, creative, and one who would put their heart into building healthy relationships and boosting loyalty and trust with your followers on different platforms. Each social platform is driven by its own rules. This job demands day to day activity and a lot of attention.

Wrapping Up

So, what do you think about Reddit now? Honestly, doing the research for this article was pretty eye-opening to me as well.

What about you? Have you had a good experience with Reddit? What has brought you positive results?

 


Also published on Medium.

Written by
Kasia Perzyńska

Kasia Perzyńska

Kasia is a content marketer with two years of experience in the SEO universe. Doing some marketing for the awesome Unamo!

Comments (0)
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What Does Social Welfare Issue On The News Do? – Neema Tours and Travels (1 month ago) Reply

[…] The following listing of articles talk about how the faux information and hoax phenomenon took form on the web and why it might change how our society engages with important issues. As the Eagle Mountain and Pole Creek wildfires raged across Utah Valley in September, BYU YDigital Lab Managing Director Adam Durfee saw one other destructive power raging throughout local news and social media: misinformation. Working with Public Information Officers and BYU students Spencer Christensen and K.C. Miller, Durfee established the Utah County Fire Relief website, a webpage the place PIOs and public security departments could immediately post fire updates and press releases. This text revealed in Public Relations Review is one other have a look at how activists peddling faux dogo news social studies current events can have an effect on issue confidence surrounding a debated topic. Bot research has quite a lot of ties to fake information data. This text takes one other look at the bot concept. Published within the Proceedings of the National Academy of Sciences of the United States of America, this article examines how social media influences notion. It hyperlinks the presence of bots on social media with their impact on social media users’ perception of reality. The study suggests that eliminating bots from social media platforms might sharply curb the spread of faux news. […]

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What Does Social Welfare Issue On The News Do? – whalefunds (1 month ago) Reply

[…] The next record of articles talk about how the faux news and hoax phenomenon took shape on the internet and why it may change how our society engages with vital points. Because the Eagle Mountain and Pole Creek wildfires raged throughout Utah Valley in September, BYU YDigital Lab Managing Director Zaqnews.com/archives/81766/vat-fraud-is-said-to-have-fallen-significantly-in-france/ Adam Durfee noticed another destructive pressure raging across native information and social media: misinformation. Working with Public Information Officers and BYU students Spencer Christensen and K.C. Miller, Durfee established the Utah County Fire Relief web site, a webpage the place PIOs and public security departments could immediately publish hearth updates and press releases. This article printed in Public Relations Review is one other have a look at how activists peddling faux news can have an effect on subject confidence surrounding a debated matter. Bot analysis has plenty of ties to pretend news information. This text takes another look on the bot principle. Published in the Proceedings of the National Academy of Sciences of the United States of America, this article examines how social media influences perception. It links the presence of bots on social media with their influence on social media users’ perception of reality. The study suggests that eliminating bots from social media platforms may sharply curb the spread of faux news. […]

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What Does Social Welfare Issue On The News Do? – Neema Tours and Travels (2 months ago) Reply

[…] The following listing of articles talk about how the pretend news and hoax phenomenon took form on the web and why it could change how our society engages with essential points. As the Eagle Mountain and Pole Creek wildfires raged across Utah Valley in September, BYU YDigital Lab Managing Director Adam Durfee noticed one other destructive force raging across local news and social media: misinformation. Working with Public Information Officers and BYU college students Spencer Christensen and K.C. Miller, Durfee established the Utah County Fire Relief website, a webpage the place PIOs and public safety departments could straight put up fireplace updates and press releases. This article published in Public Relations Review is another look at how activists peddling faux news can affect subject confidence surrounding a debated topic. Bot analysis has a whole lot of ties to pretend information information. This text takes one other look on the bot theory. Published within the Proceedings of the National Academy of Sciences of the United States of America, this article examines how social media influences notion. It hyperlinks the presence of bots on social media with their affect on social media users’ notion of reality. The study suggests that eliminating bots from social media platforms could sharply curb the spread of fake news. […]

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What Does Social Welfare Issue On The News Do? – Neema Tours and Travels (2 months ago) Reply

[…] The following checklist of articles talk about how the fake news and hoax phenomenon took form on the internet and why it could change how our society engages with important points. Because the Eagle Mountain and Pole Creek wildfires raged throughout Utah Valley in September, BYU YDigital Lab Managing Director Adam Durfee saw one other destructive force raging across local news and social media: misinformation. Working with Public Information Officers and BYU college students Spencer Christensen and K.C. Miller, Durfee established the Utah County Fire Relief website, a webpage the place PIOs and public safety departments might immediately post fire updates and press releases. This article published in Public Relations Review is another take a look at how activists peddling faux information can affect issue confidence surrounding a debated topic. Bot research has a whole lot of ties to fake news data. This text takes another look on the bot concept. Published within the Proceedings of the National Academy of Sciences of the United States of America, this article examines how social media influences perception. It links the presence of bots on social media with their impression on social media users’ perception of reality. The study means that eliminating bots from social media platforms could sharply curb the spread of pretend news. […]

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