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Adam Coombs

5 years ago 5 min read

21 Tips on How To Get More Views on YouTube for Free


Adam Coombs

Learn how to get more YouTube views for free by using your social media profiles, YouTube’s platform and optimization features.

As the 2nd largest search engine in the world, YouTube is a widely used channel to promote, entertain, and educate audiences. YouTube has roughly 22 billion monthly visits and the average session duration is just under 40 minutes.

People like YouTube. A lot.

However, like all things on the internet getting more YouTube views has been a pursuit that people have started to throw money at–sometimes through shady enterprises–to promote their content. People are buying YouTube views in hopes of either fooling YouTube’s algorithms or convincing people that so many others have watched their video so they should too.

There’s just a few problems with this approach:

  • YouTube’s bot detection capabilities are getting better and better
  • The algorithms are paying more attention to user behavior rather than view counts
  • It can be expensive

If you’re a marketer or content creator wanting to increase your YouTube views for free, then the process will take time and effort; however, if you do it right you’ll be rewarded with more views, a better user experience, and opportunities to expand your content and audience viewership.

With its extensive amount of users, YouTube is one of the premier platforms in the world to reach audiences. Whether you’re sharing recipes, teaching people how to create muppet origami, or spoofing presidents, the platform has the ability to reach billions.

So, how do you generate more views on YouTube and get people to view your content?

Here are 30 tips on how to do just that.

Get Views from YouTube’s Organic Search Results

Like Google’s search results algorithms, YouTube has its own algorithms used to showcase the best and most relevant videos to users.

Imagine if a blind person had the task of categorizing content by which content was best.

Sound difficult?

Thankfully, YouTube has a wide variety of factors in its algorithm to decide which videos are the best and rank in the top of its search results.

1. Use Descriptive and Keyword Rich Titles

This is where your keyword research will come into play. A descriptive and interesting title will do two things: provide keywords for the algorithm to sort for relevancy purposes and attract users and inform them about what the video is about. To conduct keyword research, you can use typical SEO methods like using keyword planner or other keyword research tools.

youtube keyword research

To check keyword popularity on YouTube, go to keyword planner and select YouTube search on the far right. Optimizing your video content for the right keywords will help gain organic views by informing users and the search engine just what your video is about.


2. Have Quality and Keyword Rich Descriptions

The video description is where you can better inform the search engines and users just what exactly your video is about. This will help increase the click-through-rate and thus the views, as users will know what to expect in your video.

Try to both stand-out and remain generic; you should capture interest while still trying to rank for short-tail keywords. Entice users above the fold with your descriptions and optimize them correctly for the YouTube search engine as you would with a normal SEO meta description.

Youtube video description

3. Use Tags

YouTube video tags further help distinguish what your video content about and helps the algorithm understand what users will view when they see your video. These, along with your description and title, should reflect the core of what your video is about. Think short-tail SEO again.

youtube video optimization tags

If you need keyword help, you can use keyword planner, as mentioned above.

4. Optimize Your Thumbnail Image

Your thumbnail image, like a hero-image, can work wonders when increasing your YouTube views whether they’re on the organic results page, suggested videos section, or appearing on social media. Use high-quality images that feature readable and engaging fonts and facial-closeups, if they’re featured in your video.

Youtube video thumbnail images

Have your thumbnail be a visual correspondent to your title and description to boost your video views.

5. Create Transcripts of Your Videos

Captions or transcripts of your videos have been heavily debated as to their ability to increase your YouTube ranking. However, closed captions can help get more YouTube views as they cater to international audiences and the disabled.

Ranking well for YouTube’s organic results can increase your views immensely and provide a sustainable method of viewership traffic. Buying YouTube views may provide a quick boost in views, but it’s not a good long-term solution as behavioral analytics are more meaningful ranking factors in the eyes of YouTube’s algorithms.

Increase Views With Your Video Content

The content in your video is the most important factor in deciding just how many views it will get. Good content will result in better behavioral analytics that YouTube’s algorithm will recognize and reward your video with better organic search positioning.

6. Provide Content that Educates or Entertains or Both

Your video content should provide value to the viewer; whether it’s teaching them how to do or understand something, or simply keeping them engaged and entertained. When users find your content valuable, they’ll return for more and increase the views on your other future video content.

7. Piggyback off of Viral Trends

Create video content that piggybacks off of already existing viral trends. There’s already a built in market desire to view content within the context of a viral phenomenon, so you should tap into it.

A good example is all the YouTube videos that were made in response to the United Airlines PR fiasco.

unamo social media youtube video mention

It’s not always easy or possible to tie your video content in with ongoing trends; however, if you can find a clever way to do it, you can boost your views on YouTube with the help of a hungry public looking for more trending contextual content.

8. Use Guest YouTubers

Similar to guest posting for blog content, guest YouTubers, industry influencers, or persons of note with their own following can do wonders for boosting your views. Similar to influencer marketing, guest YouTubing can entice your users with household industry names and provide a different and unique perspective to your industry’s sphere.

Offer a link to one of their videos or websites in your description and you can form a beneficial relationship built on reciprocity.

Generating Views From the YouTube Platform

YouTube’s bottom line is to keep users on the platform. They rake in a huge amount of cash from advertising and the more users watch videos, the more they’ll increase profits. Thus, there are numerous ways you can be active on the platform to increase your subscribers and video views.

9. Create Video Content that Imitates Your Industry’s Best

Picasso once said “good artists borrow, great artists steal.” While I would never advocate for plagiarism of any kind, Picasso’s point rings very true in regard to popular YouTube videos. A potential goldmine for boosting your views comes from the Suggested Videos section that appears on the sidebar and in a grid after a video has been completed.

youtube endcards

YouTube’s algorithms will present content here as they would for an organic result with one caveat: the video a user just watched may have less to do with the original query they put in, and more to with the relevancy to the video the user just viewed. Thus, the content presented at the end of a watched video will be similar to the content that was just viewed.

By optimizing your video to be relevant to other popular videos, you’ll increase the chances of driving users to view your YouTube channel and video, fast.

You can target similar keywords and descriptions and create video content that covers the same topic with a more engaging tone or with more information presented in a more accessible way.

10. Use Cards

These YouTube optimization features enable you to promote your other content within your video. You can create cards that can be used to:

  • Promote other video content
  • Get more channel subscribers
  • Donate to a non-profit
  • Send traffic to your website
  • Encourage users to participate in a poll

youtube video cards

In regard to increasing your video views, you should use these cards to encourage users to visit your lesser watched content and subscribe to your channel. Use your behavioral analytics to see at which points users stop watching your video and implement the card beforehand to ensure it gets seen by more viewers.

youtube video statistics average viewing duration

YouTube behavioral analytics provide you with a lot of actionable insights and metrics to inform every decision you make to increase your video views.

11. Create End Screens

End screens serve the unique function of doing a little bit of everything at the end of your video. It’s a chance to provide users who enjoyed your content with all the relevant information regarding your channel, other playlists, recommended videos, and your verified website.

Adding Youtube Video Endscreens

Whether you’re gaining more subscribers or linking to your other videos, both optimization features directly or indirectly to boost your YouTube views.

To add end-screens, go to your Video Manager, click edit on the video you want to add to, and click End Screens & Annotations. From there you’ll be able to add the additional features.

Adding Youtube video playlists

End screens are a great way to promote your own content before YouTube’s algorithms recommend other popular videos and pull people away from your channel and videos.

12. Promote a Marquee Video

Having a marquee video on YouTube can help spread awareness to your other videos and to your YouTube channel. A good marker is for your video to have at least 5,000 views so that it will appear in more search results due to its already existing popularity.

As mentioned above, you can create cards, end screens, and other links to your other video content within your marquee video.

Youtube video card call-to-action

Like internal linking on websites, your marquee videos can be a great way to push traffic and views to your lesser-known videos and channel in general.

13. Use Autoplay for your Embedded Videos

Autoplay will automatically begin playing a video when it’s been embedded. You should be careful when you do this, as auto-played videos may annoy some users. If the video content is explanatory, then it might be a good idea to use it as users can immediately jump into the video that’s explaining how to do something.

To enable autoplay for embedded content, simply add this code to the end of URL in the iframe.


Added code to iFrame:

You can set a playlist to autoplay as well by embedding the playlist with the same code attached.

14. Create Playlists

Create playlists for your content so viewers can watch it consecutively. After the first video ends, your other videos will automatically play, which will get more views for each played video without them having to navigate off the player.

You can embed playlists, post them in your channel, or have users share them to increase the total views for each playlist.

Make each one unique and give them flow and relevancy with the order in which they are played. These are great for educational or entertaining content that tells a story or goes in depth into how different components make up a whole.

15. Be Present Within Your Niche Community

Promoting yourself as an expert in your own videos is one thing, but being an active member in your niche community is another. Comment on other videos and offer your advice or feedback, and if there’s video content that is missing some vital information, link others to your content to provide them with more information.

Try to be as helpful as possible and you’ll be rewarded with more users to increase your subscribers and ultimately, your video views.

Off-page View Boosters

YouTube has the unique ability to be present on a variety of different social media platforms. It can be embedded and shared, sometimes virally, with just a few clicks. Here are some ways to get more YouTube views outside of the platform.

16. Increase Your Video’s SEO Ranking

Traditional SEO is also a viable factor to increase YouTube views as the videos have the potential to even outrank the website that they’re featured on in the search engines.

youtube video seo

Video embeds do count as backlinks and in this case, the links are pointing to the YouTube video, which help it’s SEO ranking. With a decent ranking on the SERPs, you can double-down on the traffic your video gets and increase your views.

17. Post Links to Your Videos on Your Social Media Profiles

Cross-platform promotion, especially with YouTube can work wonders in driving users to view it. You can reach your entire base by sharing links on other profiles to funnel them toward your video. Share the link as a post, or put it in the description of your profiles to boost your views.

Also, by pushing traffic from your social media profiles to YouTube, you’ll gain favor with the algorithms by becoming the source of many session starts, which are sessions that originate on certain videos on the platform. Sessions starting on your video show that your video is bringing users to YouTube, which will result in a more favorable organic ranking and more appearances in suggest views sections.


18. Find Niche Communities to Share Your Video with

There are a wide variety of places you can share your content. Different subreddits on Reddit or Quora topics that are relevant to your video’s interests and share target audiences are a great place to share your content.

There are even places just to share your video with YouTube enthusiasts to increase it’s views like the subreddit /r/GetMoreViewsYT. On this subreddit, people post videos and vote on the ones they like the best. The winner gets stickied to the top of the subreddit for the next week for people to visit and watch.

You can use other social bookmarking sites to pedal interest in your videos like Stumbleupon and Pinterest.

19. Reach Out to Influencers to Promote Your Video

Influencer marketing is fast-becoming a go-to source to reach audiences for big name brands. They have built in audiences that re-share and post their content, which has the potential to provide a surge in views on a viral scale.

You can use Unamo Social Media to locate influencers in your sphere of interest and reach out to them to promote your video content.

Youtube video influencers

As viewers are already following these influencers and regularly engage with the content they provide, one share of your video can generate a lot of views for your YouTube video and channel.

20. Embed Video Subscription Plugins Widgets on Your Blog

Embedding your video will already gain more views for your video, but supplying a subscribe button to your channel will prove extremely valuable in the long-run. About 50% of views for a video come from subscribers, so increasing your subscribers will give you a good bump in views on your videos .

To install the subscription widget, follow these instructions from YouTube and use the widget on pages with your video embedded.

21. Post About Giveaways and Promotions with the Links Embedded in Your Video Description

Everyone loves a good giveaway. Posting about a promotion, giveaway, or raffle on social media and telling your followers that the link to participate is in your video’s description will send the users to the video’s YouTube page, resulting in an increase in views.

Remember to Be Patient

Getting a lot of views on YouTube takes time. The platform has its own checks and balances to ensure that quality video content is reaching its users always and often. Try building an active subscriber base, and they will make up the lion’s share of your views.

Happy Hunting!


Also published on Medium.

Written by

Adam Coombs

Marketing specialist at Unamo. When I’m not diving into the worlds of Social Media Marketing, SEO, or Conversion Analytics, you can usually find me reading contemporary literature or traveling Europe.

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Milo Stephens (4 years ago) Reply

This was really helpful and informative! THANKS!

Natalie Severt
Natalie Severt (4 years ago) Reply

Thanks, Milo! Glad you found it informative.

jassica robbie (4 years ago) Reply

well i hope its gonna work i going to try it thanks for sharing

Natalie Severt
Natalie Severt (4 years ago) Reply

Good luck and thanks for reading!

HipBeat Tv (4 years ago) Reply

Thanks a lot for the Info. Really assisted my Music Channel.

HipBeat Tv (4 years ago) Reply

Thanks a lot for the Info. Really assisted my Music Channel.

Natalie Severt
Natalie Severt (4 years ago) Reply

Glad to hear that!

don (4 years ago) Reply

Great article Adam

Shailesh shakya (4 years ago) Reply

Hey, This is very great article. YouTube could be a great source for marketer and bloggers to increase brand awareness. When I googled, I also found that video search would be increased by 80% in 2020. These tips are really awesome. Thanks for sharing this guide.

Natalie Severt
Natalie Severt (4 years ago) Reply

You're welcome, Shailesh. Glad you found the article useful!

Rick Erwin (4 years ago) Reply

Thanks Adam. This really helped. I updated my YouTube channel a few months ago per your suggestions and uploaded People videos I made. It's working well and your direction helped s lot. Thank you!

Zia (4 years ago) Reply

Just like Google's SERP algorithm, YouTube algorithm is also basically designed to give users the best experience possible. Taking into account all the points mentioned here, a marketer can definitely ensure to rank high on YouTube.

Divine Claw (4 years ago) Reply

Thank you for this article. Hoping for more article about youtube this year.

Natalie Severt
Natalie Severt (4 years ago) Reply

Thanks, Divine! Glad you found the article useful.

Dennis Wagner (4 years ago) Reply

Great article, Adam! Reaching out to influencers seems obvious but wasn't on my list. Now it is. Thanks for the inspiration!

Nikhilesh (4 years ago) Reply

This is really something i was looking for, you've made my day. thanks for the valuable pieces of information.

Arko art Creations (4 years ago) Reply

Thanks for posting learned lot of things.

Sheena (4 years ago) Reply

Thank you for posting your blog! I learned new things from here.

Sunil (4 years ago) Reply

Thank you Adam. It has helped me customise my software IT Software venture.

Jone Scott (4 years ago) Reply

This is Good for our channel Thanks Man

Oldumu Simdi (4 years ago) Reply

Good informations. Thank You.

nexa (4 years ago) Reply

Nice share of information here. I really find this information really helpful for me. Thanks a lot, dude, for putting up this vital information on the internet for everybody to use.

aaron (4 years ago) Reply

i will like to get views

Joan (4 years ago) Reply

Thanks for the tips. These are very helpful for me as I am a newbie in the Youtube community. 😁

Natalie Severt
Natalie Severt (4 years ago) Reply

Glad you found it helpful, Joan! Thanks for commenting :)

Aldi (4 years ago) Reply

good article... i'am from indonesian thank's for all

Natalie Severt
Natalie Severt (4 years ago) Reply

You're welcome, Aldi!

Andy (4 years ago) Reply

it's very help information.. thanks a lot Adam.

Natalie Severt
Natalie Severt (4 years ago) Reply

Glad you found it useful and thanks for commenting, Andy!

MuHeMn (4 years ago) Reply

thank you man! you helped me alot :D

Natalie Severt
Natalie Severt (4 years ago) Reply

That's great to hear, MuHeMn!

Coffee Enthusiast (4 years ago) Reply

My senior seminar group has a final video projects that has to hit several thousand views to get a good grade. I am going to try all the suggestions and hope for the best. Thanks!

Barakha (4 years ago) Reply : It doesn’t matter how much you involved in producing your videos; if you are not marketing & promoting your youtube videos, your channel will never be viewed by the bulk of your target viewers. Actually, I was making so many common mistakes while promoting my youtube videos on my channel. But I followed Youtube SEO guidelines most of which is shown by your information here, and now I am getting a solid result for getting views & to my youtube channel. The one that really grabbed my attention, it’s the adding the targeted keywords at the beginning of the headline and the ideal use of video tags in YouTube Videos. Although I’ll continue working on optimized descriptions. Furthermore, by understanding this article, I got some more ideas. I would implement and see its further effect. I own newly started a youtube channel and soon having 4K subscribers, this article encouraged me to understand the exact tactics of youtube. I have got now many ideas about youtube promotion that advised me a lot to promote a video in Youtube channel. Thank you for sharing the article... Keep vlogging & sharing such informative articles.

Terry (4 years ago) Reply


Japhz Paimalan (4 years ago) Reply

Very informative.Thanks for sharing.i am looking forward to apply this tips from you.

Farzana (4 years ago) Reply

It's very helpful. Thankyou. You can take a look some of my videos.

James (4 years ago) Reply

Every bit helping and informative, this blog has all the info you need to know for making your youtube channel more famous. Thank you for sharing so many tips and tricks for increasing viewership on youtube.

rachel g (4 years ago) Reply

Thanks for sharing! my channel is only a month old and I can see how frustrating it can be. But I am also learning a lot and patience is key. Slow and steady with good content.

Natalie Severt
Natalie Severt (4 years ago) Reply

Glad you liked the article. Good luck with your channel, Rachel!

Lila'stips (4 years ago) Reply

Very helpful

Adam Coombs (4 years ago) Reply

Thank you!

Katherine Lane (4 years ago) Reply

Hi! Thank you for this blog of yours. It gives an insight especially to those who are into YouTube niche. This will surely help them boost their YT views. Great job!

Adam Coombs (4 years ago) Reply

Thank you Katherine, glad you found it helpful!

Jenny Roberts (4 years ago) Reply

Great help! I will also use these tips! Thank you for sharing!

Adam Coombs (4 years ago) Reply

Thanks Jenny!

Jack (4 years ago) Reply

Informative. Hugely.

Natalie Severt
Natalie Severt (4 years ago) Reply

Glad you liked it, Jack!

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