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Krystian Włodarczyk

3 years ago 5 min read

Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO

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Krystian Włodarczyk

Quick question – what have you prepared for Valentines Day? Any plans? I’m sure you do. In this article I will not talk about the best ideas on how to plan the perfect evening with your date, but rather about the best ones on how to use seasonal SEO for your business (yeah, I know – it’s not a very romantic statement, but let’s leave this kind of of stuff for a less commercial occasions;).

Seasonal SEO

People are constantly searching for information online, but the number of searches concerning seasonal events like Valentine’s Day or for example – Mother’s Day, is going sky high.


Seasonality is about changes in the way people interact with search engines throughout the year. Seasonal SEO focuses on optimizing your site for seasonal keywords and their variations, in order to get more exposure in SERPs during a specific period of time.

Let’s analyze the potential traffic volume and competition level for the most popular keywords. As you can see the potential traffic is pretty decent and the competition for the keywords below is quite low. It could be quite easy to get some exposure in the first search results page. Seasonal SEO - Valentine's Day Keyword Ideas I hope you don’t mind generic examples – a proper keyword research probably would reveal many other great keyword opportunities associated with this particular date. Seasonal SEO - Valentine's Day Keyword opportunities Why not use it then? Seasonal SEO is a really good chance for every business owner to increase awareness around his company and fortunately – number of sales. This applies especially to local businesses, e.g. restaurants or any kind of stores that offer products or season-specific merchandise.

How to utilize seasonal SEO in your strategy

1.Plan in advance

The preparation is the key to success in using seasonal SEO as a part of your marketing strategy. If you’d like to appear in Google and get some additional traffic to your website you need to plan in advance. Trying to rank for a keyword just before the big day starts will end up in missing the big wave of seasonal traffic.   The big wave of seasonal SEO Notice how the seasonal traffic disappears right after the end of the day. Seasonal SEO - Search Interest over time

2. Prepare a list of seasonal event over the year

If you have a publishing schedule try to plan content especially for the seasonal events. Valentine’s Day is just an example – there other special occasions around the year that are even more business-centric. For example, check out how beloved Black Friday compares to Valentine’s Day:

3. Know your keywords

Like said before, a really comprehensive keyword research is essential. The more time it will take, the more keyword and content ideas you will be able to create. It is a good practice to have some inventory for other keywords and their variations around, rather than a single piece of content (even if it would be really great one in terms of quality).

4. Create relevant content

As for the content… if you’ve prepared a keyword list it doesn’t mean that you ought to create a set of generic, look alike websites, targeted for different keywords. More content isn’t always the answer. Always think in quality over quantity way – most of the times it pays off.

5. Create a list of seasonal SEO events

Every industry has its peak seasons and once you identify these trends and opportunities, you’ll be able to create content or landing pages around them and optimise your web pages to reflect those special occasions. When used in the right way, seasonal SEO can be a great tool to help you get an edge over your competitors.

Try to prepare a list of seasonal opportunities. You can start with this little help:

  • Valentine’s Day
  • Easter Season
  • Mother’s Day
  • Father’s Day
  • Graduation Season
  • Summer holiday season
  • Back to school season
  • Christmas and New Year’s Eve

Once the season is over, leave the pages as they are and don’t delete anything. They will work for themselves throughout the year until the next season. You could refresh them from time to time with new elements, new offers and… if you’re an affiliate partner – new links. This is especially recommended to do just before the next season starts.

Did I miss something? Please feel free to share your thoughts below!

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Krystian Włodarczyk

Your man at Positionly
Marathoner, traveller, SEO/SEM practicioner. Feel free to contact me on Twitter!

Latest posts by Krystian Włodarczyk (see all)

Written by

Krystian Włodarczyk

Your man at Positionly

Marathoner, traveller, SEO/SEM practicioner. Feel free to contact me on Twitter!

Comments (1)
Cassey Stevens (7 months ago) Reply

Hard work, a bit of SEO and great content is what matters in business sites optimization. These ideas are very much appreciated, it help me get started in understanding SEO. New ideas and informations have been learned to broaden my search engine optimisation skills. Thanks!

Milan (2 years ago) Reply

Absolutely love this idea! Thanks for sharing.

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