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Adam Coombs

2 years ago 5 min read

SEO Title Tags: Best Practices and Examples


Adam Coombs

Take a look at title tags and the best practices to ensure they’re optimized for crawlers and readers alike.

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots.

The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a ton of factors, with one very important SEO ranking signal being the title tag.

Let’s take a look at title tags and the best practices to ensure they’re optimized for crawlers and readers alike.

What are Title Tags?

<Title> tags are an HTML element found in the <head> section of the HTML code of your web page.

web page titles and title tags

In the HTML code of your web page, they should appear as:

<title> Your Title Goes Here </title>

These titles can appear in:

  • Search engine results
  • Social media posts
  • Unfurled chat messages
  • Browser tabs

Why are Title Tags Important?

Title tags are important because they let readers know what information will be present when a user clicks on a page.

They are important for the search engines for the same reason, except they also function to determine the relevancy of the web page as a result in a search query.

If Google doesn’t like your title tag, then they may change it to better suit their / user needs. If this happens, you can bet it most likely won’t be to your liking.

track your keyword rankings

Elements of a <Title> Tag and Their Best Practices

To ensure that your title tags are relevant to readers and the search engines, they should follow the below mentioned practices and guidelines.


Title tags should be between 50-60 characters in length. Google has not specifically come out and said that title tags should be this length; however, if your title is longer than 60 characters, you risk the chance of it becoming cut off in the middle.

web page titles that are too long

Try to avoid those cringe-worthy three dots on the end of your title so users can know the full story of what your web page is about.

Also, stay away from all capital letters in your title tag as they’ll use up more character space than lower case letters will.

If you’re unsure how your page title will look when you publish, you can use the Yoast SEO WordPress plugin to optimize your title tag and make sure it’s not too long.

wordpress seo yoast plugin for titles


Perhaps even more important than length in your web page title tags are the keywords you use.

Title tags can do wonders for your SEO when optimized with the right keywords. Put in your most relevant and desired keywords you want to rank for in the title, but don’t overdo it.

Google can easily recognize keyword stuffing and may change the title of your web page if it feels you’re just throwing different variations of a keyword into it.

Example: Groom Your Dog: A Guide to Dog Grooming for Groomed Pups | Animal Grooming

The “grooming” keyword appears four times, which is way too much. A simple, “How to Groom Your Dog,” would certainly suffice here.

However, the one thing this example does well is to place the keyword in the beginning of the query.

There has been a lot of debate about where your keywords should be placed in a title tag for SEO; in the beginning or does it really matter?

If we look at the image below, the main keyword appears within the first five words of each article ranking at the top after the first organic result and SERP Feature results.

putting the main keyword as close as possible to the beginning of the title

Obviously there are cases when the word can appear towards the end of a result; however, it’s a safe practice to place the keyword toward the beginning as much as possible.

Avoiding Stop Words in Your Title Tags

A stop word can be any of the following:

  • A
  • And
  • But
  • So
  • On
  • Or
  • The
  • Was
  • With

Sometimes it might not seem possible to have a title tag without stop words, but if you try different combinations of the same title, you can find them.

track your keyword rankings

Use Unique Titles

Most web pages on your site are different so you should distinguish their differentiations with their titles. As Google states, don’t use generic titles like “Home” or “Profile” to name your pages.

If you do, Google may change the name to something more in line with what the web page contains.

For example, the website below has it’s title listed as such in the SERPs:

google changed the title of this article

However, the title tag in the source code for the web page looks like this:

html code example of a title tag containing a different title than what's displayed in the search results

This is especially relevant for ecommerce pages that may feature a lot of similar products. Be sure to give each page as unique a title as possible to ensure you’re most desired pages are SEO optimized for their corresponding queries.

Whether you’re title tags are for the search engines or your buyer personas, the goal of having unique titles is to increase your click-through-rate and avoid any duplicate content misunderstandings between you and the search engines.

Furthermore, If you’re still using paginated content, then give each page a different title that is relevant to what’s on each title. You can also avoid this entirely by using a canonical tag that points to the original page so that first page only shows in the search engines.

Use Action Words in Your Title

Action words, or action verbs, are words that express an action. Having actions words in your title tags can help entice users to click-through.

Some examples of action words often used in titles are:

  • Get
  • Take
  • Boost
  • Learn
  • Make
  • Go

You get the idea.

Using actions words in your title will let the user know what kind of content they can expect to find on the page.

Using the word “learn,” in your title denotes an educational experience is awaiting. The word “get,” lets the user know that some kind of service will be available on the page or instructions on how to achieve a goal.

Titles like the one below can be confusing as they tell me what the “Free YouTube Views” article will be about, but they don’t tell me in what context.

no action words in the title

Is it a program that will automatically generate YouTube views to my video? A guide? Just by looking at the title, I can’t tell.

It’s only after reading the meta tag description that I understand the title tag more fully. The are advocating for their method, which may result in a high bounce-rate if I’m expecting some automatic program to help me.

Create your title tags to supplement your meta description so that readers can know what to expect on your web page just from the title.

Titles & Branding

Well known brands should always feature their brand at the end of the title if there’s space. If not, shorten your page title and make space.

It can help click-through-rates immensely when users know the brand associated with the webpage, and you can really make it stand out in the page title.

branding on the end of a title tag

Titles are the most prominent and noticeable part of a SERP result, thus, having your brand featured there can further convince users that the web page is reputable, trustworthy, and has solid information.

track your keyword rankings

Use Different Headings than Your Title Tags

Using a different heading than your title tag will help you target different keywords. It works as a 1-2 SEO punch.

Take Conductor’s article about the Google Fred update.

using a different title than h1

You may expect to find the same title on the page; however, when you get to the page, they’ve optimized the H1 to target “dropped rankings” along with the keyword that appears in both: “Google Fred Algorithm”.

using a different h1 than title

Take advantage of the different SEO ranking factors and optimize your content to maximize your ranking power for both.


Title tags may seem like a facet of beginner’s SEO; however, I would argue that title tags play an extremely important role and the way you use them can impact your SEO significantly.

Use all the SEO tools at your disposal wisely and ensure that you’re getting the most out of each SEO facet, no matter how small it seems.

How do you use title tags? Let us know in the comments below.

Also published on Medium.

Written by

Adam Coombs

Marketing specialist at Unamo. When I’m not diving into the worlds of Social Media Marketing, SEO, or Conversion Analytics, you can usually find me reading contemporary literature or traveling Europe.

Comments (9)
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Tag titolo SEO: migliori pratiche ed esempi - Sem Seo 4 You (3 months ago) Reply

[…] Dai un’occhiata ai tag del titolo e alle best practice per assicurarti che siano ottimizzati per crawler e lettori. I tag titolo in SEO sono come il titolo del tuo libro per i dati demografici dei tuoi due più importanti tipi di lettori; persone e robot. Le persone devono sapere cosa possono aspettarsi di trovare sulla tua pagina quando fanno clic sul collegamento. I robot (crawler) danno la priorità alla tua pagina e al suo contenuto attraverso una tonnellata di fattori, con un segnale di ranking SEO molto importante è il tag del titolo. Diamo un’occhiata ai tag del titolo e alle best practice per assicurarci che siano ottimizzati sia per i crawler che per i lettori. Cosa sono i tag titolo? I tag sono un elemento HTML trovato nella sezione del codice HTML della tua pagina web. Nel codice HTML della tua pagina web, dovrebbero apparire come: Il tuo titolo va qui Questi titoli possono apparire in: Risultati del motore di ricerca Post sui social media Messaggi di chat sbloccati Schede del browser Perché i tag dei titoli sono importanti? I tag del titolo sono importanti perché consentono ai lettori di sapere quali informazioni saranno presenti quando un utente fa clic su una pagina. Sono importanti per i motori di ricerca per lo stesso motivo, tranne per il fatto che funzionano anche per determinare la pertinenza della pagina Web come risultato in una query di ricerca. Se a Google non piace il tag del titolo, è possibile che lo modifichino per soddisfare al meglio le proprie esigenze / dell’utente. In questo caso, puoi scommettere che molto probabilmente non sarà di tuo gradimento. Elementi di un tag e relative best practice Per garantire che i tag del titolo siano pertinenti per i lettori e i motori di ricerca, devono seguire le pratiche e le linee guida riportate di seguito. Lunghezza I tag del titolo devono avere una lunghezza compresa tra 50 e 60 caratteri. Google non è specificamente uscito e ha detto che i tag del titolo dovrebbero essere di questa lunghezza; tuttavia, se il tuo titolo è più lungo di 60 caratteri, rischi di avere la possibilità di tagliarlo nel mezzo. Cerca di evitare quei tre punti meritevoli alla fine del tuo titolo in modo che gli utenti possano conoscere l’intera storia di cosa tratta la tua pagina web. Inoltre, stai alla larga da tutte le lettere maiuscole nel tag del titolo poiché utilizzeranno più spazio per i caratteri rispetto alle lettere minuscole. Se non sei sicuro di come apparirà il titolo della tua pagina quando pubblichi, puoi utilizzare il plugin Yoast SEO WordPress per ottimizzare il tag del titolo e assicurarti che non sia troppo lungo. Parole chiave Forse ancora più importante della lunghezza nei tag del titolo della tua pagina web sono le parole chiave che usi. I tag del titolo possono fare miracoli per il tuo SEO se ottimizzati con le parole chiave giuste. Inserisci le parole chiave più pertinenti e desiderate che desideri classificare nel titolo, ma non esagerare. Google è in grado di riconoscere facilmente il riempimento delle parole chiave e può modificare il titolo della tua pagina web se ritieni che ci stia semplicemente inserendo diverse varianti di una parola chiave. Esempio: Toelettatura per cani: una guida per toelettatura cani per cuccioli governati | Toelettatura degli animali La parola chiave “toelettatura” appare quattro volte, il che è troppo. Un semplice “How to Groom Your Dog” sarebbe sicuramente sufficiente qui. Tuttavia, l’unica cosa che questo esempio fa bene è posizionare la parola chiave all’inizio della query. Ci sono stati molti dibattiti su dove inserire le parole chiave in un tag title per SEO; all’inizio o importa davvero? Se guardiamo l’immagine qui sotto, la parola chiave principale appare tra le prime cinque parole di ciascun articolo in alto dopo il primo risultato organico e i risultati della funzionalità SERP. Ovviamente ci sono casi in cui la parola può apparire verso la fine di un risultato; tuttavia, è una pratica sicura posizionare la parola chiave all’inizio il più possibile. Come evitare le parole di arresto nei tag del titolo Una parola di arresto può essere una delle seguenti: A And Ma So On or The Was With A volte potrebbe non sembrare possibile avere un tag del titolo senza parole di stop, ma se si provano combinazioni diverse della stessa titolo, li puoi trovare. Usa titoli unici La maggior parte delle pagine web sul tuo sito sono diverse, quindi dovresti distinguere le loro differenze con i loro titoli. Come afferma Google, non … Fonti […]

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Page Seo practices titles - Localseoleads (8 months ago) Reply

[…] SEO Title Tags: Best Practices and Examples | Unamo Blog – Take a look at title tags and the best practices to ensure they’re optimized for crawlers and readers alike. Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. […]

Alex (1 year ago) Reply

A useful read.

Asfiya shaheen (1 year ago) Reply

Thanks for posting useful information.

Jitendra Raulo (2 years ago) Reply

Thanks for sharing it

Natalie Severt
Natalie Severt (1 year ago) Reply

You're welcome!

Add Lead (2 years ago) Reply

Thanks for sharing this articles.

Nancy Verdi (2 years ago) Reply

Thanks for sharing this SEO title tag example! And the action words work nicely to make more attracting title.

Boni (2 years ago) Reply

Not super actionable. I would love to see 10+ examples of title tags and share elements that we should use in title tag.

Natalie Severt
Natalie Severt (1 year ago) Reply

Thank you for the feedback, Boni! We will work on adding some examples to this piece.

Isaac (2 years ago) Reply

Hey Adam, great post. However, Google is using pixels now, rather than characters. Though you are right it's best practice to aim between 60 and 70.

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