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Krystian Włodarczyk

5 years ago 5 min read

Google Penguin 3.0 Algorithm Update Analysis

Featured Google Penguin 3.0 Algorithm Update Analysis

Krystian Włodarczyk

Google Penguin algorithm updates aim to decrease search engine rankings of the websites that use forbidden link building techniques. The newest update was released on 17th of October. It’s the 6th refresh of the algorithm so far. It focuses on spammy backlink profiles and based on the official source – it affected less than 1% of US search queries.

You can read more about Google Penguin updates and how to avoid potential penalties here.

Update History

  • Penguin 1.0 published on April 24, 2012 – 3.1% of search queries affected
  • Penguin 1.1 published on May 26, 2012 – 0.1% of search queries affected
  • Penguin 1.2 published on October 5, 2012 – 0.3% of search queries affected
  • Penguin 2.0 published on May 22, 2013 – 2.3% of search queries affected
  • Penguin 2.1 published on Oct. 4, 2013 – 1% of search queries affected
  • Penguin 3.0 published on October 17, 2014 – 1% of search queries affected

Penguin Update 3.0 Analysis

We decided to take a closer look at the latest update. We tried to compare its influence on SERPs in several different markets. We also analyzed the backlink profiles of the affected websites for the purpose of finding a correlation to ranking fluctuations.

The study was conducted from 17th – 25th of October. The following results are based on the analysis of 9768 websites that were affected by an update during that period.

See the infographic in full
Google Penguin 3.0 Analysis - Infographic

Embed  the infographic on your website

<div style="clear: both;"><a href=""><img title="Google Penguin 3.0 Analysis - Infographic" src="" alt="Google Penguin 3.0 Analysis - Infographic" border="0" /></a></div>
<div>Source: <a href="">Positionly</a></div>

If you have any questions about the study feel free to share them below in the comments section.

Written by

Krystian Włodarczyk

Your man at Positionly

Marathoner, traveller, SEO/SEM practicioner. Feel free to contact me on Twitter!

Comments (5)
Gregory Smith (5 years ago) Reply

Hello, I really loved the info-graphic and like how you're hosting this on weebly. could you tell me if you've noticed any traffic benefits, from using weebly like this? I've always used them, since day 1 and i've always enjoyed them, would just like to know. thanks, Greg Smith

Krystian Włodarczyk (5 years ago) Reply

Hey Greg, Thanks for stopping by and I'm glad that you liked it. Could you be more specific on the Weebly case? As far as I know we didn't use Weebly to host it (Do you have Wix in mind maybe?).

Vitaliy (5 years ago) Reply

Hey man, this is a great article. We have done our link removal for all the clients and have seen some movements in SERPs. However what I find weird is that after this refresh, clients with duplicate content have seen an impact. I believe that yes, this was a penguin update to do with links but Google also caught onto duplicate sites through this refresh if that's possible.

pat (5 years ago) Reply

Hi - we use your product for our website and since the Google update our traffic has reduced by half and avg keyword position from 26 to 57 :-( we think this is due to someone creating backlinks to our website....any advise on what we can do about this? we're currently creating a disavow file but surely there's a better way to avoid being penalised?

Krystian Włodarczyk (5 years ago) Reply

Hey Pat, We received many signals that even websites with healthy backlink profiles tended to fluctuate for the last few days. The drop in your rankings might be caused by this particular update, but there can be several other reasons as well. Did you receive any notification in Google Webmaster Tools? Before preparing a disavow file make sure to double-check your website for any potential issues (e.g. poor content). I'd recommend to use it as a last resort. If you think that the decline in your rankings was caused by so called "negative seo" (a situation, when someone is pointing spammy links to your website), check out your backlink profile and look for sudden growth in spammy backlinks with over-optimized anchor texts.

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