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Joy Mali

2 years ago 5 min read

7 Ways Domain Name and Web Hosting Impacts E-commerce SEO

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Joy Mali

When starting a new e-commerce business, one of the most important decisions you have to make is choosing the right web hosting service provider and a domain name. Many people do not know about the significance of domain name and web hosting related to the search engine optimization. Your online business can be benefited from search engine organic traffic by devising a sound e-commerce SEO strategy for domain name and web hosting.

In this article I’ll explain how domain name and web hosting affects your search engine traffic and give you some easy but effective tips to choose the right domain name and web hosting to enhance your search engine traffic.



Domain name

Choosing the right domain name for your e-commerce business impacts your website’s success in nearly every area, included Social Media Marketing (SMM) and Search Engine Optimization (SEO). If you want to maximize search engine referred traffic, you should keep following elements in mind:

1. Uniformity Builds Trust

If your domain name is same with your company’s official name, it builds a needful uniformity across all the places your business exists, both online and offline. It’s a kind of reinforcing your brand’s weight. Moreover, it will be easy for users to integrate your name with their memory. So, the chief idea is to select a short and relevant name that goes with the persona of your business.

2. Keyword in the Domain Name and Search Rank

If you want to reach out to more people with your business than a better search engine visibility is the bottom line with the requirement. Consequently, for a better search engine visibility, you need to choose a name which includes relevant keywords.

For example, if you sell only electronic items, your domain name should contain that word for adding the required purpose of your name and your business’s type.

3. Lead Generation – Make Every Place Local

ecommerce domain name


You may be thinking, what’s the role of the domain name in lead generation? Simply, it’s the trust which turns a user into a potential lead and people trust that what is known to them. On the web, everything is multinational. So, along with a “.com” domain you need to register your business with other high valued domains like, “.au” or “” for reaching the people of those nations where, these domain names are trusted.

4. Some Additional Tips for Choosing the Right Domain

domain name for ecommerce sites


  • Always choose easy to remember domain name. According to Ashley Friedlein (CEO and Co-founder of Econsultancy), “Brand is the sum total of how someone perceives a particular organization.” If you want a lasting influence on how people perceive you, you should choose the easy to remember domain.
  • Your domain name should be easy to spell. Make sure that it doesn’t contain misspelled words. If possible, you should avoid intentional misspellings and hyphens.
  • Try to keep your domain name short; 1 or 2 words are ideal. On average, top 100,000 websites have nine characters in their domain names.
  • You should choose a unique and distinctive domain name for your business.

Want to find out how to boost your sales as an e-commerce website? Need some SEO e-retailer best practices? Check out our article: 15 E-commerce Tips to Boost Your Sales

Web Hosting Service Provider

After selecting the right domain name, choosing a suitable web hosting is the next big challenge for your e-Commerce venture as it will be the sole engine to keep you alive on the Web. Web hosting also impacts search engine ranking of your website. In addition to improper on-page factors, the web hosting issues can affect the search engine rankings too. Further, it’s already proven that there is a measurable amount of impact of e-commerce hosting on online sales and it’s true for every web store out there on the web.

Whether it’s a dedicated hosting server, windows or Linux vps hosting server or a shared hosting server, for meeting the e-Commerce web hosting standard, each of them should possess a typical set of features to maintain the expected performance level required for your e-Commerce website.

The following list of features can surely be the guidance for you to choose the most suitable web hosting your business demands.

5. Server Uptime

It’s a no-brainer. Staying afloat on the web for 24×7 is the bottom line with the requirement. For every single moment, if your e-Commerce site is not accessible to your users, then the very purpose of your business is defeated. Typical industry standard of a server uptime is 99.99%.

6. Page Load Speed and the Necessity for a Content Delivery Network

According to Kissmetrics, delay of 1 second in page response can result in 7% reduction in conversions. You can also lose up to 40% of your customers if it’s more than 2 seconds..

The RAM and the bandwidth of your web hosting decide this important factor of your e-Commerce. Here, abundant resources of an expensive dedicated server can kill the whole issue, but for the small and medium scale businesses, Windows and Linux virtual servers can be a cheaper solution.

It’s also a fact that, changing web hosting location directly affects site performance due to the distance of the Geolocations between your hosting server and your users. Most of the existing web hosting service providers now leverage the distributive power of content delivery networks, which is a network of web servers scattered over different Geolocations on this planet, to hunt down this unavoidable evil.

Want to find out more about how page load speed affects SEO? Not sure if your site is up to speed? Read our guide: Page Load Speed: 15 Ways to Boost SEO

7. Security with a Versatile Payment System

Only a successful shopping experience can bring a customer back to an e-Commerce website and without the integration of versatile payment gateways it’s impossible to achieve. Moreover, it’s pretty important for you to analyze your e-commerce site payment gateway server security to build the trust with your customers. Admittedly, you will have to employ a serious security standard to protect vital information like credit card details, user’s login details, and their purchasing histories.

Still not sure how to get your e-commerce site to attract more customers? Want more tips and advice? Read our guide: 5 Essential Ways to Attract Customers to Your Online Store

Final Words:

If you want to enhance your search engine ranking, you must work on domain name and web hosting service provider. Above mentioned steps will definitely help you to find ideal domain name and web hosting service provider for your business. Changing domain name is difficult for an established business. However, if you are still at the initial planning stage of your business, you should keep above mentioned points in mind while choosing the domain name.

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Joy Mali

Joy Mali is a certified digital analyst who helps online businesses to perform better on the web with best solutions & advice. Her content is featured on many mainstream sites & blogs. Feel free to follow her on Google plus!

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Joy Mali

Joy Mali is a certified digital analyst who helps online businesses to perform better on the web with best solutions & advice. Her content is featured on many mainstream sites & blogs. Feel free to follow her on Google plus!

Comments (6)
Alex Morco (1 day ago) Reply

Hi, You always write more than what we expect, with the help of this list, ecommerce owners can understand the value of hosting for their store, Loading time, bounce rate, server issues, all these are important factors while selecting hosting, I have selected cloudways ecommerce hosting,, because, they have the best cloud infrastructure, also as you said, dataceneter within multiple countries. In clear, Everything you listed has been checked before I used them. Thanks for helping us,

hostone Pakistan (1 month ago) Reply

hello thankyou for sharing this information it is very much helpful for me. HostOnePk is now providing best web hosting in Lahore and all across the country. HostOnePk Is the one of the most emerging and the reliable Web hosting company in Lahore, providing the advance web hosting in cheap prices not only in Lahore but all across the country. Hostone delivers the best web hosting in Lahore.

HostOne Pakistan (1 month ago) Reply

HostonePk is the most emerging web hosting company in Lahore providing the best web hosting in Lahore. Apart from selecting the type of website that you want to build, another difficult thing is to find a good web hosting company. It requires a lot of research in order to find out a Best Web Hosting in Lahore, which fulfill your needs by providing reliable and valuable web hosting services at affordable prices. Your choice for Cheap Web Hosting in Lahore must be accurate and should fit for your purpose, wrong choice will waste your time and money at the same time.

YouStable (2 months ago) Reply

Domain name and quality content play very important role in Search Engine ranking, I have been testing various things with our customers and noticed once you start building good quality content and make your website user friendly Google will gives you priority in ranking.

jerry Peres (1 year ago) Reply

I read your blog and found that it was a nice one. You have shared very good information about domain name and web hosting. We know simple Domain name is very important for website this shows your business. Read More

Kasia Perzyńska (1 year ago) Reply

Hi Jerry, thank you for recommending this tool. Much appreciated! :)

Digital 360 (1 year ago) Reply

Domain name plays an important role in website promotion. If you have the perfect domain as per your targeted keywords, you can easily gain the visibility on that.

Denilson Havelaar (2 years ago) Reply

Nice write-up. From my personal experience, choosing a suitable web host is really important factor. I hosted my website on one of the well known hosting providers but their servers were awful when it comes to speed and stability and it affected the search engine ranking of my website.

Annish (2 years ago) Reply

Joy thanks for sharing this informative post. its much essential to choose the right web host or domain name for a fruitful online business.

Mark (2 years ago) Reply

Can you recommend any really good hosting companies for a startup?

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