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Julia Payne

2 years ago 5 min read

The 4 SaaS Marketing Metrics You Can’t Live Without [Infographic]

saas-metrics

Julia Payne

When you’re in the thick of things and under pressure from shareholders and investors, it’s very easy to try and prove yourself and your business by showcasing and tracking your performance across multiple metrics. But before you know it and snowed under by all that data, your time can quickly disappear in a never-ending cycle […]

Amanda Wilks

2 years ago 5 min read

How Much Value Does Good Copywriting Really Have for Your Company?

the-value-of-good-copywriting

Amanda Wilks

The value of good copywriting is hard to assess. It’s not a tangible thing, and you can’t really measure it, even if you go by clicks and responses. Because its value goes way beyond just making people read stuff. Good copywriting can enhance your clients’ trust in your brand, it can make them more likely […]

Kenneth Waldman

2 years ago 5 min read

6 Tips On How to Choose an SEO Writer for Your Business

SEO-writer

Kenneth Waldman

There are thousands of good writers out there, but the definition of good may be subjective when it comes to your own business. We’re often in a position where we just can’t handle all of the things that are required for our business, and providing consistent, qualitative content is one of the most common problem […]

Hoang Pham Van

2 years ago 5 min read

8 Steps to Master Localized Keyword Research and International SEO

8steps-1

Hoang Pham Van

There is one often overlooked aspect of localization that many don’t think about immediately as it pertains to international expansion: Localized Keyword Research and International SEO. This article will guide you through different aspects you need to consider such as different local search engines (Yes,  Google has competitors!), machine translations, link building and keyword tools. […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

Backlink Profile Analysis: What You Need To Know

backlink-profile-analysis
Kasia Perzyńska

Kasia Perzyńska

In June we published two pieces on How to conduct a complete SEO audit. They can be found here: How to Perform Your First SEO Audit: Content Overview and here: How to Perform Your First SEO Audit: Indexing Overview on Unamo’s blog. But we’ve got more to say; so we’re finishing what we started by bringing to […]

Anna Herman

2 years ago 5 min read

15 E-commerce Tips to Boost Your Sales

ecommerce-tips-to-boost-sales

Anna Herman

It’s less common nowadays, but when I first started working in digital marketing – back in the good old days of cramming the keywords meta tag with every word in the dictionary – the vast majority of my clients couldn’t make easy changes to their online shops. Be it the lack of knowledge, a long waiting […]

Alex Lvovych

2 years ago 5 min read

Significant Changes to SERPs: Have You Noticed Them?

serp-changes-1

Alex Lvovych

The new set of SERP changes rolled out by Google is bound to impact your digital marketing strategies. Now, marketers should ideally brace themselves for the recent SERP changes that entail multifarious attributes including PPC, Google Images, Shopping on Google, News, Knowledge Graph and Apps. While some of the changes are part of the recent […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

How to Perform Your First SEO Audit: Indexing Overview

indexing
Kasia Perzyńska

Kasia Perzyńska

Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come to perform an indexing overview. What is indexing? […]

Stephanie Norman

2 years ago 5 min read

How to Write Evergreen Content: All You Need To Know

evergreen-content

Stephanie Norman

Evergreen is a lovely word! In the primary definition of the term, it denotes a plant that remains green and vivid throughout the year. It holds its strength against the harsh environment and it lasts for a very long time. What is Evergreen Content? When you use “evergreen” term for describing blog content, it means […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

The List of Marketing Tools You Won’t Be Able to Live Without

marketing-tools
Kasia Perzyńska

Kasia Perzyńska

Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize projects into micro tasks making your daily workflow more systematic and clear. Thanks to these various tools, daily activities become simpler, more entertaining and completely measurable. Therefore, we’ve decided to come up […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left