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Adam Coombs

7 months ago 5 min read

Understanding the Relationship Between Color Psychology and Conversion

Adam Coombs

Whenever I’m on a first date and we hit an awkward pause in the conversation, I always go to my bread and butter question to get things going again: “Sooo…..what’s your favorite color?” Most of the time she’ll make an awkward face and then reply that she either doesn’t have one, or that it changes […]

Joydeep Bhattacharya

7 months ago 5 min read

7 Steps to Relaunch Your Website without Affecting SEO

relaunch

Joydeep Bhattacharya

Your company has outgrown its existing website, and a revamp is in order. A relaunch definitely involves changing the overall look and design of the site. Change is really necessary because Google constantly updates its algorithm and includes new ranking factors that are based on user friendliness, trustworthiness, and accuracy. Your website should adapt itself […]

Kasia Perzyńska

Kasia Perzyńska

8 months ago 5 min read

How to Optimize Existing Content to Boost Its Performance and Rank

boost-content
Kasia Perzyńska

Kasia Perzyńska

Being a good content marketer demands that you rank your content for strategically chosen keywords. This is why you should always seek to find new ranking opportunities and struggle to give your articles, even more, stronger traction. Let’s assume you know the best practices of on-page optimization and understand how to come up with a […]

Deepasha Kakkar

Deepasha Kakkar

8 months ago 5 min read

B2B Visual Storytelling Approach To Swear By For Higher Traffic in 2017

storytelling
Deepasha Kakkar

Deepasha Kakkar

With social media channels championing an age of visual content, B2B marketers across all industries have started playing with pictures and video content in clever ways to catch their buyer’s attention and interest. Here are nine surefire ways you can captivate your audience across social channels through simple visual storytelling tactics. Stand out from stereotype […]

Adam Coombs

8 months ago 5 min read

Mobile Conversion: 3 Reasons Why Users Don’t Convert and How to Fix it

conversion

Adam Coombs

Imagine you’re the owner of a large retail store and seemingly overnight the world decides it wants to minimize…everything. So you fall in line and open up a smaller shop next to your big one. You shorten down on product descriptions, hack away at unnecessarily flashy product photos, and even make the buttons bigger on […]

Kasia Perzyńska

Kasia Perzyńska

8 months ago 5 min read

Anchor Text 101: Definitions, Types, Best SEO Practices and More ⬇️

anchor-text
Kasia Perzyńska

Kasia Perzyńska

What is Anchor Text Anchor text, also called the link label or link title, is the only visible part of a link on a page. This hyperlinked excerpt of the sentence leads to another online source once you click on it. The anchor is usually made up of one or a few clickable words, underlined […]

Kasia Perzyńska

Kasia Perzyńska

8 months ago 5 min read

How to Use Unamo Social to Analyze Viral Marketing Campaigns

Kasia Perzyńska

Kasia Perzyńska

The Polish internet has been buzzing recently about a viral marketing campaign produced by the Polish clothing brand, Reserved. Have you heard about it yet? Long story short, the company published an amateur-like video on YouTube that looked to be recorded by a beautiful American girl named DeeDee who claimed to be looking for a […]

Anne Krieger

11 months ago 5 min read

Introducing Unamo: All-in-One Marketing Solution

unamo

Anne Krieger

We are pleased to announce that Positionly has recently acquired two marketing software companies: Monitori, which has focused on Social Media Monitoring, and UsabilityTools, which has focused on Conversion Rate Optimization. If you’ve been with us at any point over the past five years, we just want to say that Positionly has been proud to […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left