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Adam Coombs

6 months ago 5 min read

Instagram for Your Business: 11 Tips for More Engagement

Instagram for Business

Adam Coombs

When Kevin Systrom sold Instagram in 2012 for 1$ billion, the move was considered a coup in many Silicon Valley circles that reaffirmed the dream of small startups–they had 13 employees at the time of the sale–of cashing out and making it big. But the application, which then had about 30 million users, has exploded […]

Usability Tools

Usability Tools

6 months ago 5 min read

How to Increase Your Content Marketing Leads with these 13 Tips

Usability Tools

Usability Tools

If you are currently employing content marketing, then I assume you have Google Analytics hooked up between the tags. Web Analytics 101 taught you to track traffic, views, bounce rates, and treat data with reverence. That’s a good tip – or even an awesome tip – but the problem is that we do not always know what […]

Usability Tools

Usability Tools

6 months ago 5 min read

Session Replay

Usability Tools

Usability Tools

Session Replay Session Replay is the ability to replay a visitor’s journey on a website or within a web application. Replay includes both the user’s view (browser or screen output) and user input (keyboard and mouse inputs). These sources are generally used to understand visitor behavior for the purposes of optimizing a website’s usability and conversion […]

Usability Tools

Usability Tools

6 months ago 5 min read

6 Common Landing Page Mistakes that Destroy Your Conversions

Usability Tools

Usability Tools

Landing pages are a place where all conversion optimization experts seem to focus their sights. However, it isn’t always easy to operate one. Why? CRO people can’t be experts in all areas, such as design, SEO, marketing psychology etc. The know-it-all unicorns are a fantasy and we all know it. Sometimes though, mistakes slip through the cracks […]

Adam Coombs

6 months ago 5 min read

Understanding Sentiment Analysis in Social Media Monitoring

Understanding Sentiment Analysis

Adam Coombs

  When someone texts you with a sarcastic comment (without emojis) can you tell if it’s sarcastic? If they’re actually happy, angry or neutral? That’s what makes sentiment analysis such an expansive and interesting field. Sentiment analysis–also called opinion mining–is the process of defining and categorizing opinions in a given piece of text as positive, […]

Kasia Perzyńska

Kasia Perzyńska

7 months ago 5 min read

SEO Content 2017: Here Are The 5 Tricks of Professional SEO Writers

Kasia Perzyńska

Kasia Perzyńska

Business blogging is both an art and a science. To amass a loyal audience you have to be a gifted wordsmith and have this undefined something that makes you capable of putting all your thoughts neatly onto paper, day in and day out. But creating successful content also requires being well-organized and having a list […]

Kasia Perzyńska

Kasia Perzyńska

7 months ago 5 min read

A Few Smart Tricks that Will Get You More Views on YouTube

Kasia Perzyńska

Kasia Perzyńska

According to Emarketer’s report, only 9% of small companies invest their time and effort in YouTube marketing strategies. Not much, right? Recording videos might be demanding, but… YouTube has over a billion users–almost a third of all people on the Internet–and everyday, people watch hundreds of millions of hours of YouTube videos and generate billions […]

Kasia Perzyńska

Kasia Perzyńska

7 months ago 5 min read

How to Use Power Words On Your Site to Boost Conversions

Kasia Perzyńska

Kasia Perzyńska

Within the previous write-up, we explained what power words are and how they work. Power words speak to our subconscious minds and trigger automatic reactions. This is valuable knowledge to possess for any marketer who wants to convert website visitors into leads and achieve goals much more efficiently. Read more about it and find out […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left