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Adam Coombs

4 months ago 5 min read

Video SEO: Factors for Ranking in the Top 10 on Google

Adam Coombs

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

Adam Coombs

4 months ago 5 min read

SEO Title Tags: Best Practices and Examples

Adam Coombs

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

Joydeep Bhattacharya

5 months ago 5 min read

How to Optimize the Product Pages of Your Ecommerce Website

How to Optimize the Product Pages of Your Ecommerce Website

Joydeep Bhattacharya

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

Adam Coombs

5 months ago 5 min read

Instagram for Your Business: 11 Tips for More Engagement

Instagram for Business

Adam Coombs

When Kevin Systrom sold Instagram in 2012 for 1$ billion, the move was considered a coup in many Silicon Valley circles that reaffirmed the dream of small startups–they had 13 employees at the time of the sale–of cashing out and making it big. But the application, which then had about 30 million users, has exploded […]

Usability Tools

Usability Tools

5 months ago 5 min read

How to Increase Your Content Marketing Leads with these 13 Tips

Usability Tools

Usability Tools

If you are currently employing content marketing, then I assume you have Google Analytics hooked up between the tags. Web Analytics 101 taught you to track traffic, views, bounce rates, and treat data with reverence. That’s a good tip – or even an awesome tip – but the problem is that we do not always know what […]

Usability Tools

Usability Tools

5 months ago 5 min read

Session Replay

Usability Tools

Usability Tools

Session Replay Session Replay is the ability to replay a visitor’s journey on a website or within a web application. Replay includes both the user’s view (browser or screen output) and user input (keyboard and mouse inputs). These sources are generally used to understand visitor behavior for the purposes of optimizing a website’s usability and conversion […]

Usability Tools

Usability Tools

5 months ago 5 min read

6 Common Landing Page Mistakes that Destroy Your Conversions

Usability Tools

Usability Tools

Landing pages are a place where all conversion optimization experts seem to focus their sights. However, it isn’t always easy to operate one. Why? CRO people can’t be experts in all areas, such as design, SEO, marketing psychology etc. The know-it-all unicorns are a fantasy and we all know it. Sometimes though, mistakes slip through the cracks […]

Adam Coombs

5 months ago 5 min read

Understanding Sentiment Analysis in Social Media Monitoring

Understanding Sentiment Analysis

Adam Coombs

  When someone texts you with a sarcastic comment (without emojis) can you tell if it’s sarcastic? If they’re actually happy, angry or neutral? That’s what makes sentiment analysis such an expansive and interesting field. Sentiment analysis–also called opinion mining–is the process of defining and categorizing opinions in a given piece of text as positive, […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left