SEO and Social Media analytical tools for online marketing professionals
Try Unamo SEO Try Unamo Social

Kerry Butters

5 years ago 5 min read

The Beginners Guide To Facebook Marketing

Facebook Marketing

Kerry Butters

Many businesses dismiss Facebook if they supply B2B products or services, as it’s commonly perceived to be a consumer-based site when it comes to social advertising. However, this isn’t the case and if your business doesn’t have a Facebook presence, then you’re doing it a disservice. Facebook is a useful tool for promoting a business, […]

Brian Honigman

5 years ago 5 min read

Long vs. Short Landing Page – Which One Works Better?

Long vs. Shrot Landing Page

Brian Honigman

Landing pages help sell the value of your company’s products, services, content and more to help encourage increased conversions from your web traffic. Many factors of a landing page impact if a visitor will convert like the inclusion of an explainer video, trust elements like a client logo or a recent award, a bulleted list […]

Kerry Butters

5 years ago 5 min read

The Easy Guide to Better Blogger Outreach

Blogger Outreach

Kerry Butters

There’s been a lot of talk around guest posting recently and whether it remains a valid tactic when it comes to SEO and link-building. It does of course, but does require more care than before with regard to where links are placed (bio or in body), as well as if any cold, hard cash has […]

Krystian Włodarczyk

5 years ago 5 min read

The Ultimate Guide to Competitive Analysis

A complete Guide to Competitive Analysis

Krystian Włodarczyk

Keen to keep close tabs on your competition and stay ahead of the curve? Our ultimate guide to online competitor research and analysis will help you go undercover to discover who’s doing what and how you can better them. Just don’t expect any mirrored shades or eyeholes in newspapers… Why compare? You’re doing great, why […]

Brian Honigman

5 years ago 5 min read

The Top 4 Opportunities to Leverage SEO & Social Media

Brian Honigman

Social media and the search engines are intrinsically connected which presents a unique opportunity to leverage both marketing channels to help grow your business. The major search engines like Google, Yahoo and Bing take hundreds of factors into consideration when ranking a website to relevant searches. Social media has become another one of the factors […]

Kerry Butters

5 years ago 5 min read

A Guide to Google+ Marketing

Google+ | Google Plus Marketing Guide

Kerry Butters

Many people discount Google+ as one of the more powerful social media marketing resources due to its perceived lack of popularity when compared to Twitter, Facebook and LinkedIn. However, discount its value at your peril if you’re carrying out digital marketing for clients and/or a business. This is especially true as G+ is a Google […]

Krystian Włodarczyk

5 years ago 5 min read

The Future of SEO – Trends for 2014 and Beyond

The future of SEO - Trends and guidelines for 2014 and beyond

Krystian Włodarczyk

2013 was a game-changer of a year in SEO world. On-the-ball online marketers may have been spouting the benefits of quality content for years, but 2013 was the year everyone finally sat up and took notice. Google’s birthday update, Hummingbird, provided all the confirmation needed to drive the web definitively towards bigger, better and cleverer […]

Chris Meier

5 years ago 5 min read

Why Social Signals Haven’t Killed Links Yet

Social Signals and Backlinks

Chris Meier

Countless articles have been written over the past few years about the influence of social signals on SEO, with many site operators completely changing their strategy as a result. But what role do social signals play? Are they a significant ranking factor or just another industry buzzword? It is quite easy to want to dismiss […]

Kerry Butters

5 years ago 5 min read

Grey Hat SEO Techniques: Should You Use Them?

Grey Hat SEO Techniques

Kerry Butters

In my last post, we discussed white hat SEO and why it’s the best way to approach driving traffic to a site and obtaining a good ranking in the SERPs. We touched briefly on black hat and why it’s a dangerous practice which is likely to get a site plummeting down the ranks, but what […]

Krystian Włodarczyk

5 years ago 5 min read

What is Social Marketing?

What is Social Marketing

Krystian Włodarczyk

For the longest time, the idea of marketing has been entwined with persuading people to buy a product or avail of a service for a profit. This outlook does not make it immediately apparent that marketing and all its techniques and methods can be used to push for an agenda that is not commercially-oriented but […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left