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Chris Meier

4 years ago 5 min read

Google Panda: How One Algorithm Update Forever Changed Content Creation

Google Panda Update

Chris Meier

Google’s algorithm updates over the past few years have become increasingly strict, with a far wider impact than before. The purpose of these updates is not only to maintain their position as the dominant search engine, but also to improve the user experience. The success of any search engine is dependent on the quality and […]

Krystian Włodarczyk

4 years ago 5 min read

Inbound vs. Digital: How Should You Maneuver Your Marketing Strategy?

Inbound Marketing and Digital Marketing

Krystian Włodarczyk

In the past where the marketing playing field was limited to the tangible marketplace that required you to be physically present whenever businesses were dealt, some of the best assets entrepreneurs could have were a creative marketing plan and a silver tongue. Everything in between, regardless of whether they were physical or intangible advantages, was […]

Kerry Butters

5 years ago 5 min read

The Beginners Guide To Facebook Marketing

Facebook Marketing

Kerry Butters

Many businesses dismiss Facebook if they supply B2B products or services, as it’s commonly perceived to be a consumer-based site when it comes to social advertising. However, this isn’t the case and if your business doesn’t have a Facebook presence, then you’re doing it a disservice. Facebook is a useful tool for promoting a business, […]

Brian Honigman

5 years ago 5 min read

Long vs. Short Landing Page – Which One Works Better?

Long vs. Shrot Landing Page

Brian Honigman

Landing pages help sell the value of your company’s products, services, content and more to help encourage increased conversions from your web traffic. Many factors of a landing page impact if a visitor will convert like the inclusion of an explainer video, trust elements like a client logo or a recent award, a bulleted list […]

Kerry Butters

5 years ago 5 min read

The Easy Guide to Better Blogger Outreach

Blogger Outreach

Kerry Butters

There’s been a lot of talk around guest posting recently and whether it remains a valid tactic when it comes to SEO and link-building. It does of course, but does require more care than before with regard to where links are placed (bio or in body), as well as if any cold, hard cash has […]

Krystian Włodarczyk

5 years ago 5 min read

The Ultimate Guide to Competitive Analysis

A complete Guide to Competitive Analysis

Krystian Włodarczyk

Keen to keep close tabs on your competition and stay ahead of the curve? Our ultimate guide to online competitor research and analysis will help you go undercover to discover who’s doing what and how you can better them. Just don’t expect any mirrored shades or eyeholes in newspapers… Why compare? You’re doing great, why […]

Brian Honigman

5 years ago 5 min read

The Top 4 Opportunities to Leverage SEO & Social Media

Brian Honigman

Social media and the search engines are intrinsically connected which presents a unique opportunity to leverage both marketing channels to help grow your business. The major search engines like Google, Yahoo and Bing take hundreds of factors into consideration when ranking a website to relevant searches. Social media has become another one of the factors […]

Kerry Butters

5 years ago 5 min read

A Guide to Google+ Marketing

Google+ | Google Plus Marketing Guide

Kerry Butters

Many people discount Google+ as one of the more powerful social media marketing resources due to its perceived lack of popularity when compared to Twitter, Facebook and LinkedIn. However, discount its value at your peril if you’re carrying out digital marketing for clients and/or a business. This is especially true as G+ is a Google […]

Krystian Włodarczyk

5 years ago 5 min read

The Future of SEO – Trends for 2014 and Beyond

The future of SEO - Trends and guidelines for 2014 and beyond

Krystian Włodarczyk

2013 was a game-changer of a year in SEO world. On-the-ball online marketers may have been spouting the benefits of quality content for years, but 2013 was the year everyone finally sat up and took notice. Google’s birthday update, Hummingbird, provided all the confirmation needed to drive the web definitively towards bigger, better and cleverer […]

Chris Meier

5 years ago 5 min read

Why Social Signals Haven’t Killed Links Yet

Social Signals and Backlinks

Chris Meier

Countless articles have been written over the past few years about the influence of social signals on SEO, with many site operators completely changing their strategy as a result. But what role do social signals play? Are they a significant ranking factor or just another industry buzzword? It is quite easy to want to dismiss […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left