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Kerry Butters

5 years ago 5 min read

Sustainable SEO – How to Build a Healthy Link Profile

Kerry Butters

The use of back linking has taken a battering lately, what with Matt Cutts’ now famous blog post on the use of guest posting strictly for SEO, which states in no uncertain terms that this is no longer acceptable. This is of course due to the sheer amount of abuse that guest blogging attracted. Link […]

Kerry Butters

5 years ago 5 min read

Headline Writing Masterclass – The Secrets of Getting More Clicks

How to write catchy headlines

Kerry Butters

Recently, we looked at writing for the web and how it differs to writing for print in many ways. To follow that up, let’s take a look at headlines today – what makes a good headline that makes a reader want to pick up that newspaper, magazine or make that all-important click? According to Copyblogger, […]

Tad Chef

5 years ago 5 min read

Advanced Link Baiting for Creative SEOs

Link Baiting for Crative SEOs

Tad Chef

Did you mean link building? Nah. I didn’t. Around 2005 the term link baiting has become popular to denote a way to Create irresistible content specifically for the top 1% of Internet users, those who own websites, blogs etc. and are actively linking out to others. The so called linkerati. Remember that it was almost […]

Chris Meier

5 years ago 5 min read

Content Filter: Using Curation to Make Sense of Content and Grow Your Audience

Content Curation

Chris Meier

In his introduction to the first edition of The Exhibitionist, Jens Hoffmann wrote: One measure of the vitality of a discipline is the intensity of the debate surrounding it He was talking about curatorial practice within the context of exhibition making, but his words could so easily apply to almost all aspects of modern day […]

Chris Meier

5 years ago 5 min read

Convince & Convert: 5 Essential Elements of a Landing Page Optimization

Chris Meier

In traditional marketing most advertising is linked to a measurable action; advertisements are generally used to drive traffic, or to increase sales. Which is why they are often paired with a new product launch or a time-specific promotion. Online marketing should be no different, and this is why landing pages are so important for any […]

Kerry Butters

5 years ago 5 min read

Growth Hacking; The Art of Getting More Traffic

Growth Hacking

Kerry Butters

If there’s one thing the world of technology, business and marketing love it’s a buzzword and this year’s so far it appears to be the term growth hacking, So what is a growth hacker, what does it mean and why could hiring (or being) one make all the difference to your business? Let’s find out. […]

Kerry Butters

5 years ago 5 min read

Content Writing Masterclass – How to Take Your Skills to The Next Level

Content Writing Masterclass

Kerry Butters

In the wake of the Google updates, the written content that you see on the web should now start to become much better quality than it has in the past. There are many talented writers out there and so in theory, it should now just be about them getting more cash for their efforts right? […]

Chris Meier

5 years ago 5 min read

YSK: The Challenges of Marketing on Reddit

Reddit marketing guide

Chris Meier

Is it appropriate to start an article on marketing using a meme?  Under normal circumstances, no, but when it looks at marketing on Reddit it’s almost expected.

Chris Meier

5 years ago 5 min read

Let’s Connect: The Essentials of Marketing Yourself and Your Business on LinkedIn

Linkedin marketing guide

Chris Meier

LinkedIn launched as a social network for professionals in May 2003. Although it has undergone significant design and functionality changes since then, the primary purpose has not changed at all. Today it remains the largest network of professionals, with more than 250-million members from more than 200 countries and territories. With more than 184-million unique […]

Kerry Butters

5 years ago 5 min read

Google Hummingbird Update and How It Affects SEO

Google Hummingbird Update

Kerry Butters

It’s been a busy few years for the engineers at Google; not only have we had the much-discussed Penguin and Panda updates, but last year brought us the biggest update we’ve seen since 2001. So what does Hummingbird mean to SEO? Why did it come about and is it likely to hit your site as […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

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