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Usability Tools

Usability Tools

4 years ago 5 min read

3 Ways To Increase Lead Generation With Social Media

Usability Tools

Usability Tools

In today’ s socially connected world there are more and more businesses that start to think look for advise about ways to increase lead generation with social media. What are the best ways to utilize the power of social networks in business? Are there any dos and don’ts of connecting with potential customers online? Is there a golden rule for generating good quality leads via social media?

Tad Chef

4 years ago 5 min read

Knowledge Graph: Does it Make Sense to Optimize for the Google Scraper?

Tad Chef

Google increasingly takes third party content and displays it on Google so that the need to click through to your site gets eliminated. This is part of the so called Google Knowledge Graph, an initiative to provide information people search for right on Google instead of sending visitors to other sites. Some SEO experts like […]

Usability Tools

Usability Tools

4 years ago 5 min read

A/B Testing for Email Marketing Campaigns – Useful Tips

Usability Tools

Usability Tools

A/B Testing is the way to go when you want to check the results of any of your online activities. The most popular way to use it is, of course, to run A/B tests on your website to check what elements drive the best results. What if you could go beyond your website and test your email marketing campaigns. Here are useful tips to use A/B Testing for Email Marketing Campaigns.

Kristi Hines

4 years ago 5 min read

Online Marketing for Startups: A Step by Step Beginner’s Guide

Kristi Hines

Ready to start getting the word out about your startup? Then you need a marketing strategy. Of course, in a world filled with advice on content marketing, email marketing, local marketing, mobile marketing, search engine marketing, and social media marketing, it’s hard to tell where you should start. Fortunately, we can make the process for […]

Ritika Puri

4 years ago 5 min read

3 Conversion Hacks that Will Boost Your Revenue Sky High

Ritika Puri

It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not […]

Chris Meier

4 years ago 5 min read

How To Use Customer Value to Move Your Business Forward

Chris Meier

Writing for Forbes, Bill Gurley points out the dangers of being seduced by Customer Lifetime Value, and it is true that this metric is not without risks, especially when it is used to portray a rosy Utopian future. But it can also be valuable when used as tool in your strategy, rather than as the […]

Usability Tools

Usability Tools

4 years ago 5 min read

Dark Patterns in UX – The Jedi Way

Usability Tools

Usability Tools

Dark Patterns in UX are the equivalent of en Evil Dark Force that’s used by Dark Lords to acquire as much Universe as it’s humanly possible. Lords carefully plan and put in place a number of tricks and traps to make unsuspecting Internet Users to fall in their snares. Dark Patterns in UX – is it really worth trying?

Tad Chef

4 years ago 5 min read

5 Ways to Create Findable Content Without Keyword Stuffing

Tad Chef

When it comes to content many people still seem to be in the SEO stone age with repetitive keyword usage, lack of clarity and context, boring headlines just for the sake of Google search. By now that doesn’t work anymore if it ever did. Content findability is the key element of getting editorial sites to […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left