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Paweł Grabowski

3 years ago 5 min read

30 Most Important Google Ranking Factors A Beginner Should Know

Paweł Grabowski

Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but […]

Usability Tools

Usability Tools

3 years ago 5 min read

The Challenges of Mobile Testing

Usability Tools

Usability Tools

Mobile testing is all about delivering the same quality to mobile user as we would give to any desktop user or online visitor. You may face some challenges when it comes to mobile testing, but in the long run it’s worth the effort.

Chris Meier

3 years ago 5 min read

A Simple Guide to Identifying & Recovering From Google Penalty

Chris Meier

The word penalty has never had any positive connotation to it, it is always associated with some form of punishment. For site operators, a Google penalty is no different, although the severity of the punishment depends largely on your own actions, and it is never permanent. Unless you take no steps to correct your actions. […]

Tad Chef

3 years ago 5 min read

The Summer of Link Love

Tad Chef

While Google attempts to scare SEO aware webmasters to link out to other sites, average people link and share more than ever. Will Google finally subdue the Web as we know it or will the people prevail by spreading link love naturally? Which one of the two trends has better chances? Will the current summer […]

Usability Tools

Usability Tools

3 years ago 5 min read

Tips & Tricks for Creating Scenario-Based Tasks

Usability Tools

Usability Tools

Scenario-based tasks are extremely useful in usability testing as they help put users in real context. Consequently, the results obtained are more reliable and insightful. Before you create your remote user testing scenarios, however, take a look at this guide and steer clear of common mistakes that can jeopardize the real value of your test.

Joel Klettke

3 years ago 5 min read

3 Simple Questions That Will Revolutionize Your Website Copy

Joel Klettke

What makes your business different? Maybe it’s your quality – you make better stuff than anyone else. Maybe it’s your service – you really care about keeping customers happy. Or, perhaps it’s your knowledge and experience – you’ve done this stuff for years and you’ve seen it all. When it comes to copywriting for businesses, […]

Tad Chef

3 years ago 5 min read

Why Covering Content Beats Links for Attracting Influencers

Tad Chef

For the last few years “link building” has been the magic topic that made a blog post succeed in the Internet marketing arena. Just cover that magic topic without sounding silly and you attract enough influential people to share your article. Now it’s the same mechanism but a different topic. Articles about content beat those […]

Paweł Grabowski

3 years ago 5 min read

12 Steps to Start Your First Content Marketing Campaign from Scratch

Paweł Grabowski

Yes, the numbers say it all. According to the Content Marketing Institute’s report “B2C Content marketing 2014 – benchmarks, budgets and trends–North America”: –    90% of B2C marketers use content marketing (and that’s up from 86% last year), –    44% of their B2B colleagues claim they are effective at content marketing, –    60% plan to […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left