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Usability Tools

Usability Tools

3 years ago 5 min read

Do You Make These Common Card Sorting Mistakes?

Usability Tools

Usability Tools

Card sorting helps to build successful information architecture that makes it easier for people to navigate through your content. It also allows you to discover how particular pieces of information should be organized to make sense to your audience. How to do it right?

Tad Chef

3 years ago 5 min read

How to Get Mentions from Power Accounts on Social Media

Tad Chef

Many marketers use social media channels like Twitter etc. mainly for promotional tasks. They are sharing links all the time, often automatically. Instead I use social networking in manifold ways. I network converse engage like any real user does it. While at it I noticed some great organic ways to get mentions from powerful accounts. […]

Paweł Grabowski

3 years ago 5 min read

How Big Brands Do SEO (and a Few Hacks to Beat Them)

Paweł Grabowski

Big brands are everywhere. But I don’t care that there is hardly an aspect of our lives that’s not dominated by Apples, Samsungs, Nestles and others. Given my professional affinity though, their unfair prominence in search gets to me. Type any keyword into Google and you are bound to see big brands occupying top results. […]

Tad Chef

3 years ago 5 min read

The Zen of SEO: Earning Links by Helping People

Tad Chef

While many people use Zen solely as synonym of “awesome” I’d like to show that you can translate your Zen practice into your work as an online publisher. Helping people without judging them is one of the main tenets of the awakened Zen practitioner. How does it differ from the fake servility of many businesses? […]

Chris Meier

3 years ago 5 min read

Keyword Research Masterclass: Using the Google Keyword Planner

Chris Meier

Research and Development (R&D) is something we tend to think of in terms of scientific and medical fields, and the manufacturing industry. Not content marketing. But think of your typical week (or even day) as a content or online marketer for the website you manage. Isn’t a lot of what you do a variation on […]

Paweł Grabowski

3 years ago 5 min read

How to Master SEO with Google Analytics – Beginners Guide

Paweł Grabowski

Rankings are a great measure of SEO success. They don’t paint the whole picture though. You may know that what you do is working. But what about your boss, a business partner, client, spouse or whoever else you have to report to? Current rankings for a particular keyword are not enough to convince them to […]

Usability Tools

Usability Tools

3 years ago 5 min read

Mobile Testing, the Beginner’s Guide

Usability Tools

Usability Tools

Mobile testing is very “in” right now. In one of our latest posts we described some mobile testing challenges and solutions on how to overcome them. To test or not to test is not the question anymore. What to test is now a problem

Tad Chef

3 years ago 5 min read

Earning Links Without Content Creation

Tad Chef

Now that most SEO experts agree that link building is actually earning links we have to dispel the myth that modern SEO is solely about “great content“. It’s true, you can earn links with exceptional content pieces for sure. You can do it by creating value and encouraging gratitude without acting as a publisher too. […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left