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Joel Klettke

3 years ago 5 min read

What Do the Best Writers Do That Other Writers Don’t?

Joel Klettke

If you’ve ever worked with writers, you’ve probably noticed that some of them need very little editing or coaching while others need a whole lot just to make sense of their work. As someone who both writes and manages a writing team, I’ve often wondered why this is the case. Even writers who are great […]

Tad Chef

3 years ago 5 min read

Surprise: Blog Post Ideas that Worked vs Those that Didn’t Unexpectedly

Tad Chef

When it comes to blog post ideas I have more than I can implement. Often the choice is not mine but the clients’. Many times I am sure an idea will succeed on a grand scale while some articles are rather “important” than to be expected to become popular. Here are examples of both expectations […]

Tad Chef

3 years ago 5 min read

How I Successfully Included Storytelling in my Articles

Tad Chef

Despite the hype of “big data” and the purported need of creating content based on it the comparably silent revolution in business blogging and beyond has been the addition of storytelling. Over the recent months I was able to successfully add storytelling elements to my articles without compromising the business approach to blogging. Personal experiences […]

Tad Chef

3 years ago 5 min read

Are You at the Mercy of Google? Test Yourself!

Tad Chef

Many businesses out there are dependent on Google. It’s not only about Google search. One giant corporation effectively controls several aspects of online business. My impression is that some business owners are not even aware of being at risk or they choose to ignore the fact. Are you at the mercy of Google and dependent […]

Juan Pablo Castro

3 years ago 5 min read

The Art of Understanding Visitors’ Behavior with Heatmaps

Juan Pablo Castro

Today we have access to a myriad of tools marketers of previous generations would have loved. Tools we can use to make solid, steady improvements to our online, and offline, marketing results. These tools can be used to help small businesses level the online marketing playing field against the larger competitors they face – they […]

Usability Tools

Usability Tools

3 years ago 5 min read

Is User Testing Unethical?

Usability Tools

Usability Tools

User Testing is how we gather information to measure its effects and conclude about Users in general. Experimentation is just a simple way to do it. So… in this case is user testing really unethical?

Joel Klettke

3 years ago 5 min read

What Does All Great Content Have in Common?

Joel Klettke

Why do some pieces take off like a rocket while others fizzle out? What is it that an awesome piece of content has that a mediocre or awful piece simply doesn’t? Summed up: Every strong piece of content adds value to the reader – whether that’s entertainment value, information or an emotional response. Well, duh. […]

Kerry Butters

3 years ago 5 min read

How to Measure SEO: KPI of Organic Search

Kerry Butters

SEO is by its nature a job that never ends. Rules change, competitors come and go and all of this and much more require marketers to monitor campaigns on an ongoing basis to identify areas which can be improved upon. KPIs (Key Performance Indicators) are of course a large part of this and can be […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left