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Tad Chef

4 years ago 5 min read

Knowledge Graph: Does it Make Sense to Optimize for the Google Scraper?

Tad Chef

Google increasingly takes third party content and displays it on Google so that the need to click through to your site gets eliminated. This is part of the so called Google Knowledge Graph, an initiative to provide information people search for right on Google instead of sending visitors to other sites. Some SEO experts like […]

Usability Tools

4 years ago 5 min read

A/B Testing for Email Marketing Campaigns – Useful Tips

Usability Tools

A/B Testing is the way to go when you want to check the results of any of your online activities. The most popular way to use it is, of course, to run A/B tests on your website to check what elements drive the best results. What if you could go beyond your website and test your email marketing campaigns. Here are useful tips to use A/B Testing for Email Marketing Campaigns.

Kristi Hines

4 years ago 5 min read

Online Marketing for Startups: A Step by Step Beginner’s Guide

Kristi Hines

Ready to start getting the word out about your startup? Then you need a marketing strategy. Of course, in a world filled with advice on content marketing, email marketing, local marketing, mobile marketing, search engine marketing, and social media marketing, it’s hard to tell where you should start. Fortunately, we can make the process for […]

Ritika Puri

4 years ago 5 min read

3 Conversion Hacks that Will Boost Your Revenue Sky High

Ritika Puri

It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not […]

Usability Tools

4 years ago 5 min read

Dark Patterns in UX – The Jedi Way

Usability Tools

Dark Patterns in UX are the equivalent of en Evil Dark Force that’s used by Dark Lords to acquire as much Universe as it’s humanly possible. Lords carefully plan and put in place a number of tricks and traps to make unsuspecting Internet Users to fall in their snares. Dark Patterns in UX – is it really worth trying?

Tad Chef

4 years ago 5 min read

5 Ways to Create Findable Content Without Keyword Stuffing

Tad Chef

When it comes to content many people still seem to be in the SEO stone age with repetitive keyword usage, lack of clarity and context, boring headlines just for the sake of Google search. By now that doesn’t work anymore if it ever did. Content findability is the key element of getting editorial sites to […]

Joel Klettke

4 years ago 5 min read

9 Must-Read Tips to Improve Your Editing Skills

Joel Klettke

Are you tracking your keyword ranking positions? Try unamo seo for free SIGN UP What makes someone a great writer? While it’s true that some are naturally gifted with a command of the English language, you might be surprised to learn that some of the best writers in the business have first drafts just as […]

Kerry Butters

4 years ago 5 min read

How to Measure Your Content Marketing Campaign

Kerry Butters

Content marketing is now an accepted way of improving your online business and driving traffic to your site through the production of useful, educational and/or entertaining content. It’s so popular that 63% of brands now have a budget that’s dedicated to content production and distribution. A recent survey found that 43% of companies that produce […]

Usability Tools

4 years ago 5 min read

Why SMBs Need Usability

Usability Tools

Nowadays, clinets of SMB will first turn to the Internet to find not only products and pricing but also recommendations of others. Having website have become a must-have in almost every trade. Now the question is “Why do I need a usable website”? So, exactly why SMB needs usability?

Kinga Hulewicz

4 years ago 5 min read

The Complete Guide to Mobile App Marketing

Kinga Hulewicz

We’d like to introduce you a free mobile app marketing guide from our friendly neighbourhood tool – Appcase. For those of you who are not familiar with Appcase, it’s a complete marketing tool that helps with: Mobile app market research App store optimization Controlling and improving app’s performance. It gives comprehensive and accurate insights but at […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left