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Natalie Severt

Natalie Severt

3 months ago 5 min read

The Complete Starter Guide to Social Media Management

guide to social media management
Natalie Severt

Natalie Severt

Most business understand that social media marketing is no longer optional. For others, it’s the only option. But what’s all the fuss about social media management, monitoring, and listening? Imagine for a minute that you could tune in to all of the public conversations related to your brand or industry online. Not just those happening […]

Deepasha Kakkar

Deepasha Kakkar

3 months ago 5 min read

9 Facts That Show Videos Are Getting More Prominent in the SERPs

Deepasha Kakkar

Deepasha Kakkar

All over the web, video has become the most appetizing content. Don’t believe us? Consider this data: 55% people watch videos online every single day. YouTube alone counts 1 billion hours of daily video content consumption worldwide. Think how many billions of more video hours are consumed at NetFlix, Vimeo and other video hosting sites. […]

Adam Coombs

3 months ago 5 min read

How to Link Build from Lost or Broken Links

link building from lost or broken links

Adam Coombs

If you’ve ever been to the beach, you may have seen old men in bucket hats waving metal detectors over seas of sand, hoping for an inordinate line of beeping to suddenly become static. It’s not much different if you’re trying to link build by claiming broken links. You scour through websites and look for […]

Natalie Severt

Natalie Severt

4 months ago 5 min read

Social Media Management: Examples and Tips

social media management guide
Natalie Severt

Natalie Severt

Social media marketing. You know the basics. Make a Facebook page, tweet, snap a pic for Instagram. Boom. Done. And you understand the benefits of a dedicated place for customers to interact with your brand. So, why would you need to worry about social media management? What is it anyway? Imagine this: what if you […]

Adam Coombs

4 months ago 5 min read

7 Tips on How to Use Social Media for Market Research

Adam Coombs

When Dove launched its #SpeakBeautiful campaign in 2016, it relied heavily on social media market research to compile the data it needed for its social media strategy. They analyzed over 5 million social media mentions on Twitter and found that approximately 80% of female users online had experienced negative body shaming comments. What happened next […]

Natalie Severt

Natalie Severt

4 months ago 5 min read

Featured Snippets: How to Rank and Track

featured snippets how to track and rank
Natalie Severt

Natalie Severt

Do you have a page that’s stuck in the purgatory of lower level search results? How much would you pay to skip the line and become number one? What if you didn’t have to pay anything? Meet featured snippets. Also known as “rich answers” or “direct answers,” featured snippets are bits of your text that […]

Adam Coombs

4 months ago 5 min read

Local SEO for Small Businesses

Local SEO Guide for Smal Business

Adam Coombs

The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized keywords. These factors include: Google […]

Natalie Severt

Natalie Severt

4 months ago 5 min read

Hurricanes Escalate US Climate Change Debate on Social Media

climate change on social media
Natalie Severt

Natalie Severt

Is it wrong to discuss climate change during climate disasters? Scott Pruitt, the Administrator at the Environmental Protection Agency (EPA), says that it is. He told CNN in a phone interview that it’s “misplaced” to “focus on the cause and effect of the storm” during the storm. So, did anyone listen to him? Apparently not. […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left