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Kenneth Waldman

2 years ago 5 min read

6 Tips On How to Choose an SEO Writer for Your Business

SEO-writer

Kenneth Waldman

There are thousands of good writers out there, but the definition of good may be subjective when it comes to your own business. We’re often in a position where we just can’t handle all of the things that are required for our business, and providing consistent, qualitative content is one of the most common problem […]

Hoang Pham Van

2 years ago 5 min read

8 Steps to Master Localized Keyword Research and International SEO

8steps-1

Hoang Pham Van

There is one often overlooked aspect of localization that many don’t think about immediately as it pertains to international expansion: Localized Keyword Research and International SEO. This article will guide you through different aspects you need to consider such as different local search engines (Yes,  Google has competitors!), machine translations, link building and keyword tools. […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

Backlink Profile Analysis: What You Need To Know

backlink-profile-analysis
Kasia Perzyńska

Kasia Perzyńska

In June we published two pieces on How to conduct a complete SEO audit. They can be found here: How to Perform Your First SEO Audit: Content Overview and here: How to Perform Your First SEO Audit: Indexing Overview on Unamo’s blog. But we’ve got more to say; so we’re finishing what we started by bringing to […]

Anna Herman

2 years ago 5 min read

15 E-commerce Tips to Boost Your Sales

ecommerce-tips-to-boost-sales

Anna Herman

It’s less common nowadays, but when I first started working in digital marketing – back in the good old days of cramming the keywords meta tag with every word in the dictionary – the vast majority of my clients couldn’t make easy changes to their online shops. Be it the lack of knowledge, a long waiting […]

Alex Lvovych

2 years ago 5 min read

Significant Changes to SERPs: Have You Noticed Them?

serp-changes-1

Alex Lvovych

The new set of SERP changes rolled out by Google is bound to impact your digital marketing strategies. Now, marketers should ideally brace themselves for the recent SERP changes that entail multifarious attributes including PPC, Google Images, Shopping on Google, News, Knowledge Graph and Apps. While some of the changes are part of the recent […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

How to Perform Your First SEO Audit: Indexing Overview

indexing
Kasia Perzyńska

Kasia Perzyńska

Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come to perform an indexing overview. What is indexing? […]

Stephanie Norman

2 years ago 5 min read

How to Write Evergreen Content: All You Need To Know

evergreen-content

Stephanie Norman

Evergreen is a lovely word! In the primary definition of the term, it denotes a plant that remains green and vivid throughout the year. It holds its strength against the harsh environment and it lasts for a very long time. What is Evergreen Content? When you use “evergreen” term for describing blog content, it means […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

The List of Marketing Tools You Won’t Be Able to Live Without

marketing-tools
Kasia Perzyńska

Kasia Perzyńska

Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize projects into micro tasks making your daily workflow more systematic and clear. Thanks to these various tools, daily activities become simpler, more entertaining and completely measurable. Therefore, we’ve decided to come up […]

Leah Hamilton

2 years ago 5 min read

How to Use Testimonials and Recommendations Legally

testimonials

Leah Hamilton

Feedback from customers is one of the best ways that you can build your business, and studies have shown that customers place as much emphasis on the reviews of other customers as they make personal recommendations. However, when using customer recommendations or testimonials you need to ensure that you comply with advertising rules, as well […]

Joydeep Bhattacharya

2 years ago 5 min read

10 Improvements that will boost Your Website’s Usability

usability

Joydeep Bhattacharya

Every website should be designed to impress the audience that matters, no matter what category they belong to. However, many different design factors can hugely affect the behavior of users, including slow loading speeds and glitches in interface. So here are the top ten improvement factors for modifying and enhancing the behavior and usability factors […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left