How You Can Benefit From Click Testing
Whether you are a UX researcher, UI designer or a marketer you can find usage possibilities in a Click Testing tool. Easy to create tests empower you to gather valuable user feedback even in the early stages of the design process. Users perform tasks on screenshots which means you can test prototypes, layouts, marketing creations and any other visual materials without worrying about browser discrepancies.
Let’s go through a couple of ways in which you can unravel users’ opinions using Click Testing tasks:
Test usability and navigation
You can easily check whether your website is truly user friendly in terms of navigation and information architecture. Ask scenario-based questions and check where users click to look for a given piece of information.
You might not be able to see their whole browsing sessions, but you’ll see the first click, which actually matters the most. According to research, if the first click is correct the chance of successfully finding a particular element is 87% in contrast to merely 46%, when the first click is not correct. Validate your information architecture already on prototypes and check if your menu labels are informative enough for your target audience.
Reveal first impressions
Check if your marketing materials click with your target audience before you publish them. Let your users validate your ideas using Click Testing tasks. Ask respondents to pinpoint elements that draw their attention or elements that they simply like the most. Once you collect the data, try to build your final design around the strongest elements of your test concept.
Choose the best iteration
Say you prepared two design concepts. Instead of guessing which one would be more in line with you target audience’s taste, you can simply check it. Ask your users which design or layout they prefer. Create an action plan based on user feedback without any guesswork.
Identify problematic areas
Identifying areas that draw user attention is one thing, and knowing which elements bother your target audience is something entirely different. With Click Testing tasks you can pinpoint parts of your website that cause user frustration and contribute to higher drop off rates. If your website is still in the design stage, you are able to highlight the problems before they cost you real money.
These are just a few test ideas that can help you validate usability of your website and focus advertising efforts.
Have you ever used Click Testing tasks? Let us know about your experience as well as other testing ideas in the comments below or via social media.