#Tags
Filter by Tags:
Natalie Severt

Natalie Severt

3 weeks ago 5 min read

Social Media Marketing for Travel Agents (+20 Examples & Tips)

Natalie Severt

Natalie Severt

Travel agencies are dead, long live social media. No one uses travel agencies to book trips anymore, right? Why would you when you can book your own plane tickets, rental cars, and Airbnb flats online? Why would you when Instagram and Pinterest tell you where to go? But what if travel agents could join the […]

Adam Coombs

1 month ago 5 min read

Boolean Search Operators for Social Media Monitoring

Adam Coombs

Boolean search operators – what are they? Boolean search operators are terms that users can use within a keyword query to adjust their queries for more relevant results. With Unamo Social, we use a variety of boolean search operators for our users to acquire the most accurate data possible without having to enter in nine […]

Natalie Severt

Natalie Severt

1 month ago 5 min read

The Complete Starter Guide to Social Media Management

guide to social media management
Natalie Severt

Natalie Severt

Most business understand that social media marketing is no longer optional. For others, it’s the only option. But what’s all the fuss about social media management, monitoring, and listening? Imagine for a minute that you could tune in to all of the public conversations related to your brand or industry online. Not just those happening […]

Natalie Severt

Natalie Severt

2 months ago 5 min read

Social Media Management: Examples and Tips

social media management guide
Natalie Severt

Natalie Severt

Social media marketing. You know the basics. Make a Facebook page, tweet, snap a pic for Instagram. Boom. Done. And you understand the benefits of a dedicated place for customers to interact with your brand. So, why would you need to worry about social media management? What is it anyway? Imagine this: what if you […]

Adam Coombs

2 months ago 5 min read

7 Tips on How to Use Social Media for Market Research

Adam Coombs

When Dove launched its #SpeakBeautiful campaign in 2016, it relied heavily on social media market research to compile the data it needed for its social media strategy. They analyzed over 5 million social media mentions on Twitter and found that approximately 80% of female users online had experienced negative body shaming comments. What happened next […]

Natalie Severt

Natalie Severt

3 months ago 5 min read

Hurricanes Escalate US Climate Change Debate on Social Media

climate change on social media
Natalie Severt

Natalie Severt

Is it wrong to discuss climate change during climate disasters? Scott Pruitt, the Administrator at the Environmental Protection Agency (EPA), says that it is. He told CNN in a phone interview that it’s “misplaced” to “focus on the cause and effect of the storm” during the storm. So, did anyone listen to him? Apparently not. […]

Adam Coombs

5 months ago 5 min read

Instagram for Your Business: 11 Tips for More Engagement

Instagram for Business

Adam Coombs

When Kevin Systrom sold Instagram in 2012 for 1$ billion, the move was considered a coup in many Silicon Valley circles that reaffirmed the dream of small startups–they had 13 employees at the time of the sale–of cashing out and making it big. But the application, which then had about 30 million users, has exploded […]

Adam Coombs

5 months ago 5 min read

Understanding Sentiment Analysis in Social Media Monitoring

Understanding Sentiment Analysis

Adam Coombs

  When someone texts you with a sarcastic comment (without emojis) can you tell if it’s sarcastic? If they’re actually happy, angry or neutral? That’s what makes sentiment analysis such an expansive and interesting field. Sentiment analysis–also called opinion mining–is the process of defining and categorizing opinions in a given piece of text as positive, […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left