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Natalie Severt

Natalie Severt

2 weeks ago 5 min read

Social Media Management: Examples and Tips

social media management guide
Natalie Severt

Natalie Severt

Social media marketing. You know the basics. Make a Facebook page, tweet, snap a pic for Instagram. Boom. Done. And you understand the benefits of a dedicated place for customers to interact with your brand. So, why would you need to worry about social media management? What is it anyway? Imagine this: what if you […]

Adam Coombs

2 weeks ago 5 min read

7 Tips on How to Use Social Media for Market Research

Adam Coombs

When Dove launched its #SpeakBeautiful campaign in 2016, it relied heavily on social media market research to compile the data it needed for its social media strategy. They analyzed over 5 million social media mentions on Twitter and found that approximately 80% of female users online had experienced negative body shaming comments. What happened next […]

Natalie Severt

Natalie Severt

1 month ago 5 min read

Hurricanes Escalate US Climate Change Debate on Social Media

Natalie Severt

Natalie Severt

Is it wrong to discuss climate change during climate disasters? Scott Pruitt, the Administrator at the Environmental Protection Agency (EPA), says that it is. He told CNN in a phone interview that it’s “misplaced” to “focus on the cause and effect of the storm” during the storm. So, did anyone listen to him? Apparently not. […]

Adam Coombs

3 months ago 5 min read

Instagram for Your Business: 11 Tips for More Engagement

Instagram for Business

Adam Coombs

When Kevin Systrom sold Instagram in 2012 for 1$ billion, the move was considered a coup in many Silicon Valley circles that reaffirmed the dream of small startups–they had 13 employees at the time of the sale–of cashing out and making it big. But the application, which then had about 30 million users, has exploded […]

Adam Coombs

3 months ago 5 min read

Understanding Sentiment Analysis in Social Media Monitoring

Understanding Sentiment Analysis

Adam Coombs

  When someone texts you with a sarcastic comment (without emojis) can you tell if it’s sarcastic? If they’re actually happy, angry or neutral? That’s what makes sentiment analysis such an expansive and interesting field. Sentiment analysis–also called opinion mining–is the process of defining and categorizing opinions in a given piece of text as positive, […]

Kasia Perzyńska

Kasia Perzyńska

4 months ago 5 min read

A Few Smart Tricks that Will Get You More Views on YouTube

Kasia Perzyńska

Kasia Perzyńska

According to Emarketer’s report, only 9% of small companies invest their time and effort in YouTube marketing strategies. Not much, right? Recording videos might be demanding, but… YouTube has over a billion users–almost a third of all people on the Internet–and everyday, people watch hundreds of millions of hours of YouTube videos and generate billions […]

Kasia Perzyńska

Kasia Perzyńska

4 months ago 5 min read

How to Use Power Words On Your Site to Boost Conversions

Kasia Perzyńska

Kasia Perzyńska

Within the previous write-up, we explained what power words are and how they work. Power words speak to our subconscious minds and trigger automatic reactions. This is valuable knowledge to possess for any marketer who wants to convert website visitors into leads and achieve goals much more efficiently. Read more about it and find out […]

Kasia Perzyńska

Kasia Perzyńska

4 months ago 5 min read

The Best Time to Post on Facebook, Twitter, and Instagram

Kasia Perzyńska

Kasia Perzyńska

The Best Time to Post on Facebook, Twitter, and Instagram (Data-Backed Study for the UTC time zone) What is the best time to post on social media? This is a pretty basic question frequently asked by social media beginners. And this topic has already been covered. There are lots of theories about it, and you […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left