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Brian Honigman

4 years ago 5 min read

The Top 4 Opportunities to Leverage SEO & Social Media

Brian Honigman

Social media and the search engines are intrinsically connected which presents a unique opportunity to leverage both marketing channels to help grow your business. The major search engines like Google, Yahoo and Bing take hundreds of factors into consideration when ranking a website to relevant searches. Social media has become another one of the factors […]

Krystian Włodarczyk

4 years ago 5 min read

The Future of SEO – Trends for 2014 and Beyond

The future of SEO - Trends and guidelines for 2014 and beyond

Krystian Włodarczyk

2013 was a game-changer of a year in SEO world. On-the-ball online marketers may have been spouting the benefits of quality content for years, but 2013 was the year everyone finally sat up and took notice. Google’s birthday update, Hummingbird, provided all the confirmation needed to drive the web definitively towards bigger, better and cleverer […]

Chris Meier

4 years ago 5 min read

Why Social Signals Haven’t Killed Links Yet

Social Signals and Backlinks

Chris Meier

Countless articles have been written over the past few years about the influence of social signals on SEO, with many site operators completely changing their strategy as a result. But what role do social signals play? Are they a significant ranking factor or just another industry buzzword? It is quite easy to want to dismiss […]

Kerry Butters

4 years ago 5 min read

Grey Hat SEO Techniques: Should You Use Them?

Grey Hat SEO Techniques

Kerry Butters

In my last post, we discussed white hat SEO and why it’s the best way to approach driving traffic to a site and obtaining a good ranking in the SERPs. We touched briefly on black hat and why it’s a dangerous practice which is likely to get a site plummeting down the ranks, but what […]

Chris Meier

4 years ago 5 min read

Video SEO: Actionable YouTube Marketing Tips

Chris Meier

More than 100-hours of video are uploaded to YouTube each minute. A year ago the figure was 72-hours each minute, and two years ago it was 24-hours of video every minute. These statistics illustrate the difficulty faced in using YouTube for marketing purposes, but they should not discourage you. When approached correctly and purposefully, YouTube […]

Kerry Butters

4 years ago 5 min read

A Guide to White Hat SEO Techniques

Guide to White Hat SEO Techniques

Kerry Butters

In this brave new world of content and post Google algorithm changes such as Panda, Penguin and Hummingbird, white hat SEO is the only way to go if you want your site to get ahead and become a useful part of the internet. Carrying out white hat practices also means that the search giants will […]

Edmund Pelgen

4 years ago 5 min read

5 Critical Uses of Rank Tracking In the Age of Not Provided

5 Critical Uses of Rank Tracking In the Age of Not Provided

Edmund Pelgen

Introduction When Google turned on encrypted secure search for all users of Google.com, regardless of whether they were logged into a Google product or not, SEO’s all around the world threw their hands up in frustration. No longer would valuable keyword referral data be available in their Google Analytics. “How are we supposed to tell […]

Krystian Włodarczyk

4 years ago 5 min read

Linking Affinity: An In-depth Discussion on Co-citation and Co-occurrence

Krystian Włodarczyk

Ever since Google began engineering algorithms to constantly fine-tune its massive search index, specialists on search engine optimization, web design, and content marketing have been at the mercy of every update or a new system altogether. This is not exactly a bad thing. If, for anything, the regular changes implemented by Google kept the aforementioned […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left