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Kerry Butters

4 years ago 5 min read

Google Hummingbird Update and How It Affects SEO

Google Hummingbird Update

Kerry Butters

It’s been a busy few years for the engineers at Google; not only have we had the much-discussed Penguin and Panda updates, but last year brought us the biggest update we’ve seen since 2001. So what does Hummingbird mean to SEO? Why did it come about and is it likely to hit your site as […]

Chris Meier

4 years ago 5 min read

Sticking a Fork in Link Schemes: Penguin, Guest Posts and the Impact on Link Building

Google Penguin, link building and guest posts

Chris Meier

A recent article discussed the Google Panda update and how it impacted on content creation. What many did not realize at the time was that Panda signaled the beginning of a new, more aggressive strategy by Google to improve the performance of the search engine, and to minimize the number of poor results that ranked […]

Brian Honigman

4 years ago 5 min read

How to Measure the ROI from SEO Campaigns

SEO ROI Measure, Analysys, Calculations

Brian Honigman

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. To […]

Kerry Butters

4 years ago 5 min read

6 Easy Tips for Better Mobile SEO

Mobile SEO Tips

Kerry Butters

A recent study commissioned by Google and carried out by researchers at Nielsen found that consumers spend more than 15 hours per week searching using a mobile device. It was further found that smartphone users tend to begin researching products via a search engine, rather than by going directly to any site and of those […]

Kerry Butters

4 years ago 5 min read

Local SEO Killer Guide For Your Small Business

Local SEO Guide for Smal Business

Kerry Butters

For businesses that have physical premises which are frequented by its customers, using local SEO is vital to increase that footfall, as well as make sales via the internet. There are numerous reasons for this and the benefits can be substantial, but many businesses that exist on the high street as independent retailers, for example, […]

Kristi Hines

4 years ago 5 min read

A Comprehensive Guide to Bing Marketing

Bing Marketing and SEO Guide

Kristi Hines

When it comes to search engine marketing, people almost always talk about Google. If you do simple searches for guide to Google and guide to Bing, you will find a staggering difference of 3.7 million results vs. 38 thousand results.  While most businesses get the majority of their search traffic from Google, you can’t put […]

Chris Meier

4 years ago 5 min read

Google Panda: How One Algorithm Update Forever Changed Content Creation

Google Panda Update

Chris Meier

Google’s algorithm updates over the past few years have become increasingly strict, with a far wider impact than before. The purpose of these updates is not only to maintain their position as the dominant search engine, but also to improve the user experience. The success of any search engine is dependent on the quality and […]

Kerry Butters

4 years ago 5 min read

The Easy Guide to Better Blogger Outreach

Blogger Outreach

Kerry Butters

There’s been a lot of talk around guest posting recently and whether it remains a valid tactic when it comes to SEO and link-building. It does of course, but does require more care than before with regard to where links are placed (bio or in body), as well as if any cold, hard cash has […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left