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Usability Tools

4 years ago 5 min read

Checkout Psychology: Are You Losing Customers Before They Pay?

Usability Tools

I'm losing customers, what can I do? It’s a question eCommerce store owners know all too well. The potentially million-dollar question is: what about the checkout process is preventing them from completing their purchase, and what can be done about it? Let’s see what you can do to get your customers completing their purchases, and prevent abandoned carts from building a tower to the moon on your checkout page.

Usability Tools

4 years ago 5 min read

Five Steps to Create Personas with Real Life Data

Usability Tools

The secret of a great user experience strategy lies on aligning business goals with customer needs. User personas communicate users’ core goals and desires - but only when they are derived from actionable data. Let us help you create personas with real life data and, as a result, make your work more appealing to others.

Juan Pablo Castro

4 years ago 5 min read

The Art of Understanding Visitors’ Behavior with Heatmaps

Juan Pablo Castro

Today we have access to a myriad of tools marketers of previous generations would have loved. Tools we can use to make solid, steady improvements to our online, and offline, marketing results. These tools can be used to help small businesses level the online marketing playing field against the larger competitors they face – they […]

Usability Tools

4 years ago 5 min read

Is User Testing Unethical?

Usability Tools

User Testing is how we gather information to measure its effects and conclude about Users in general. Experimentation is just a simple way to do it. So… in this case is user testing really unethical?

Usability Tools

4 years ago 5 min read

Do You Make These Common Card Sorting Mistakes?

Usability Tools

Card sorting helps to build successful information architecture that makes it easier for people to navigate through your content. It also allows you to discover how particular pieces of information should be organized to make sense to your audience. How to do it right?

Usability Tools

4 years ago 5 min read

Mobile Testing, the Beginner’s Guide

Usability Tools

Mobile testing is very “in” right now. In one of our latest posts we described some mobile testing challenges and solutions on how to overcome them. To test or not to test is not the question anymore. What to test is now a problem

Usability Tools

4 years ago 5 min read

The Challenges of Mobile Testing

Usability Tools

Mobile testing is all about delivering the same quality to mobile user as we would give to any desktop user or online visitor. You may face some challenges when it comes to mobile testing, but in the long run it’s worth the effort.

Usability Tools

4 years ago 5 min read

Tips & Tricks for Creating Scenario-Based Tasks

Usability Tools

Scenario-based tasks are extremely useful in usability testing as they help put users in real context. Consequently, the results obtained are more reliable and insightful. Before you create your remote user testing scenarios, however, take a look at this guide and steer clear of common mistakes that can jeopardize the real value of your test.

Usability Tools

4 years ago 5 min read

Web Form Testing – the Best Tools

Usability Tools

For every growth hacker, marketer or UX designer that thinks seriously about making data driven decisions testing is something that needs to be done on a daily basis. Tracking website performance, conversion goals and traffic sources is crucial for success. One of the key tests on every researcher’s checklist should be web form testing.

Usability Tools

4 years ago 5 min read

Most Interesting UX Discussions on Quora – Part 2

Usability Tools

In the first part of our miniseries we have learned what are some of the best UX quotes and what UX community thinks is the best way to push product – with or without testing. What are some other cool topics? Here is second part of most interesting discussions on Quora.

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left