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Usability Tools

4 years ago 5 min read

Mobile Testing, the Beginner’s Guide

Usability Tools

Mobile testing is very “in” right now. In one of our latest posts we described some mobile testing challenges and solutions on how to overcome them. To test or not to test is not the question anymore. What to test is now a problem

Usability Tools

4 years ago 5 min read

The Challenges of Mobile Testing

Usability Tools

Mobile testing is all about delivering the same quality to mobile user as we would give to any desktop user or online visitor. You may face some challenges when it comes to mobile testing, but in the long run it’s worth the effort.

Usability Tools

4 years ago 5 min read

Tips & Tricks for Creating Scenario-Based Tasks

Usability Tools

Scenario-based tasks are extremely useful in usability testing as they help put users in real context. Consequently, the results obtained are more reliable and insightful. Before you create your remote user testing scenarios, however, take a look at this guide and steer clear of common mistakes that can jeopardize the real value of your test.

Usability Tools

4 years ago 5 min read

Web Form Testing – the Best Tools

Usability Tools

For every growth hacker, marketer or UX designer that thinks seriously about making data driven decisions testing is something that needs to be done on a daily basis. Tracking website performance, conversion goals and traffic sources is crucial for success. One of the key tests on every researcher’s checklist should be web form testing.

Usability Tools

4 years ago 5 min read

Most Interesting UX Discussions on Quora – Part 2

Usability Tools

In the first part of our miniseries we have learned what are some of the best UX quotes and what UX community thinks is the best way to push product – with or without testing. What are some other cool topics? Here is second part of most interesting discussions on Quora.

Usability Tools

5 years ago 5 min read

3 Ways To Increase Lead Generation With Social Media

Usability Tools

In today’ s socially connected world there are more and more businesses that start to think look for advise about ways to increase lead generation with social media. What are the best ways to utilize the power of social networks in business? Are there any dos and don’ts of connecting with potential customers online? Is there a golden rule for generating good quality leads via social media?

Usability Tools

5 years ago 5 min read

A/B Testing for Email Marketing Campaigns – Useful Tips

Usability Tools

A/B Testing is the way to go when you want to check the results of any of your online activities. The most popular way to use it is, of course, to run A/B tests on your website to check what elements drive the best results. What if you could go beyond your website and test your email marketing campaigns. Here are useful tips to use A/B Testing for Email Marketing Campaigns.

Ritika Puri

5 years ago 5 min read

3 Conversion Hacks that Will Boost Your Revenue Sky High

Ritika Puri

It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not […]

Usability Tools

5 years ago 5 min read

Dark Patterns in UX – The Jedi Way

Usability Tools

Dark Patterns in UX are the equivalent of en Evil Dark Force that’s used by Dark Lords to acquire as much Universe as it’s humanly possible. Lords carefully plan and put in place a number of tricks and traps to make unsuspecting Internet Users to fall in their snares. Dark Patterns in UX – is it really worth trying?

Usability Tools

5 years ago 5 min read

Why SMBs Need Usability

Usability Tools

Nowadays, clinets of SMB will first turn to the Internet to find not only products and pricing but also recommendations of others. Having website have become a must-have in almost every trade. Now the question is “Why do I need a usable website”? So, exactly why SMB needs usability?

Usability Tools

5 years ago 5 min read

How To Create UX Personas

Usability Tools

Pin-point who your ideal user is and create a real user with real problems and real needs that would be willing to use your service or buy your product.

Usability Tools

5 years ago 5 min read

29 Practical Feedback Questions to Ask to Your Customers

Usability Tools

Voice of customers can become one of your most powerful weapons. When asking people about your website you should avoid general questions and rather ask about specific elements. We prepared a ready-to-go list with questions you might want to ask about your product’s website.

Usability Tools

5 years ago 5 min read

What Every User Experience Designer Should Learn from Frank Underwood

Usability Tools

If you are User Experience Designer with a soft spot for customer experience metrics, read this carefully to find out what lesson you can lear from Frank Underwood.

Usability Tools

5 years ago 5 min read

Plan Your User Experience Career

Usability Tools

Moving forward on the User Experience Career Path requires a lot of persistence, self-determination and a willingness to learn more and more about the field in which you want to work and about yourself.

Usability Tools

5 years ago 5 min read

How to make UX and Marketing rock Customer Experience? [Infographic]

Usability Tools

How to improve customer experience by coordinationg the best UX practices and cutting edge marketing tactics.

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left