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Kevin Ho

1 month ago 5 min read

4 Little Known Landing Page Optimization Boosters

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Kevin Ho

The team at Wishpond invests thousands of dollars a month into PPC advertising. Due to this this, we’re constantly on the lookout for new ways to optimize our landing pages for conversion. The problem is, after a certain point of utilizing landing page best practices, eventually you hit a brick wall in terms of how […]

Adam Coombs

2 months ago 5 min read

Understanding the Relationship Between Color Psychology and Conversion

Adam Coombs

Whenever I’m on a first date and we hit an awkward pause in the conversation, I always go to my bread and butter question to get things going again: “Sooo…..what’s your favorite color?” Most of the time she’ll make an awkward face and then reply that she either doesn’t have one, or that it changes […]

Adam Coombs

2 months ago 5 min read

3 Reasons Why Mobile Users Don’t Convert and How to Fix it

conversion

Adam Coombs

Imagine you’re the owner of a large retail store and seemingly overnight the world decides it wants to minimize…everything. So you fall in line and open up a smaller shop next to your big one. You shorten down on product descriptions, hack away at unnecessarily flashy product photos, and even make the buttons bigger on […]

Michael Georgiou

2 years ago 5 min read

Increase Your Conversion Rate Using Colors in The Right Way

color-psychology-improve-conversion-rate

Michael Georgiou

Almost 90 percent of all product assessments are related to color, indicates a study conducted by Quick Sprout. Each color has a psychological effect on us that goes deeper than we think. They have an enormous influence on our attitudes and emotions. For example, the color blue has a calming effect while yellow signifies joy […]

Juan Pablo Castro

3 years ago 5 min read

The Art of Understanding Visitors’ Behavior with Heatmaps

Juan Pablo Castro

Today we have access to a myriad of tools marketers of previous generations would have loved. Tools we can use to make solid, steady improvements to our online, and offline, marketing results. These tools can be used to help small businesses level the online marketing playing field against the larger competitors they face – they […]

Usability Tools

3 years ago 5 min read

Most Interesting UX Discussions on Quora – Part 2

Usability Tools

In the first part of our miniseries we have learned what are some of the best UX quotes and what UX community thinks is the best way to push product – with or without testing. What are some other cool topics? Here is second part of most interesting discussions on Quora.

Ritika Puri

3 years ago 5 min read

3 Conversion Hacks that Will Boost Your Revenue Sky High

Ritika Puri

It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not […]

Chris Meier

3 years ago 5 min read

Convince & Convert: 5 Essential Elements of a Landing Page Optimization

Chris Meier

In traditional marketing most advertising is linked to a measurable action; advertisements are generally used to drive traffic, or to increase sales. Which is why they are often paired with a new product launch or a time-specific promotion. Online marketing should be no different, and this is why landing pages are so important for any […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left