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Adam Coombs

1 week ago 5 min read

3 Reasons Why Mobile Users Don’t Convert and How to Fix it

conversion

Adam Coombs

Imagine you’re the owner of a large retail store and seemingly overnight the world decides it wants to minimize…everything. So you fall in line and open up a smaller shop next to your big one. You shorten down on product descriptions, hack away at unnecessarily flashy product photos, and even make the buttons bigger on […]

Michael Georgiou

2 years ago 5 min read

Increase Your Conversion Rate Using Colors in The Right Way

color-psychology-improve-conversion-rate

Michael Georgiou

Almost 90 percent of all product assessments are related to color, indicates a study conducted by Quick Sprout. Each color has a psychological effect on us that goes deeper than we think. They have an enormous influence on our attitudes and emotions. For example, the color blue has a calming effect while yellow signifies joy […]

Juan Pablo Castro

3 years ago 5 min read

The Art of Understanding Visitors’ Behavior with Heatmaps

Juan Pablo Castro

Today we have access to a myriad of tools marketers of previous generations would have loved. Tools we can use to make solid, steady improvements to our online, and offline, marketing results. These tools can be used to help small businesses level the online marketing playing field against the larger competitors they face – they […]

Siddharth Bharath

3 years ago 5 min read

5 Tips To A/B Test The Right Way

Siddharth Bharath

Do you remember those little lab notebooks you kept when you were a kid at school? You’d run experiments in class and carefully document the entire process. First your professor would ask a question. Then you’d do a bit of reading and come up with a hypothesis. Finally, you’d test the hypothesis by running an […]

Ritika Puri

3 years ago 5 min read

3 Conversion Hacks that Will Boost Your Revenue Sky High

Ritika Puri

It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not […]

Chris Meier

3 years ago 5 min read

Convince & Convert: 5 Essential Elements of a Landing Page Optimization

Landing Page optimization and conversion

Chris Meier

In traditional marketing most advertising is linked to a measurable action; advertisements are generally used to drive traffic, or to increase sales. Which is why they are often paired with a new product launch or a time-specific promotion. Online marketing should be no different, and this is why landing pages are so important for any […]

Muhammad Ali

3 years ago 5 min read

Conversion Optimization Hack: Align Calls to Action with Incoming Keywords

Muhammad Ali

It’s great to drive traffic to your site, but it’s more important for you to drive traffic that’s actually relevant and valuable. There are a lot of ways to do this and by using multiple marketing channels, you can definitely reach audiences who can benefit from what your site has to offer. However, when it […]

Krystian Włodarczyk

4 years ago 5 min read

Magnetic Landing Page – 5 Steps to Conversion Rate Optimization

Conversion Rate optimization

Krystian Włodarczyk

Conversion rate optimization is the process of optimizing your campaign’s visuals or copy, as well as your landing page elements to maximize the number of users that visit your site. This is the next step to converting the highest number of users to your site.

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left