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Usability Tools

Usability Tools

2 months ago 5 min read

13 Awesome Prototyping Tools for Designers

Usability Tools

Usability Tools

My friend told me a joke once: “If I were to be a father, I’d want to see the prototype first.” I laughed at his remark and realized that this is true. Creating mockups is a crucial part of giving life to a new project, after all. Some of them prefer to go vanilla and create prototypes […]

Usability Tools

Usability Tools

3 months ago 5 min read

Session Replay

Usability Tools

Usability Tools

Session Replay Session Replay is the ability to replay a visitor’s journey on a website or within a web application. Replay includes both the user’s view (browser or screen output) and user input (keyboard and mouse inputs). These sources are generally used to understand visitor behavior for the purposes of optimizing a website’s usability and conversion […]

Usability Tools

Usability Tools

3 months ago 5 min read

6 Common Landing Page Mistakes that Destroy Your Conversions

Usability Tools

Usability Tools

Landing pages are a place where all conversion optimization experts seem to focus their sights. However, it isn’t always easy to operate one. Why? CRO people can’t be experts in all areas, such as design, SEO, marketing psychology etc. The know-it-all unicorns are a fantasy and we all know it. Sometimes though, mistakes slip through the cracks […]

Kevin Ho

5 months ago 5 min read

4 Little Known Landing Page Optimization Boosters

conversion-boost-1

Kevin Ho

The team at Wishpond invests thousands of dollars a month into PPC advertising. Due to this this, we’re constantly on the lookout for new ways to optimize our landing pages for conversion. The problem is, after a certain point of utilizing landing page best practices, eventually you hit a brick wall in terms of how […]

Adam Coombs

5 months ago 5 min read

Understanding the Relationship Between Color Psychology and Conversion

Adam Coombs

Whenever I’m on a first date and we hit an awkward pause in the conversation, I always go to my bread and butter question to get things going again: “Sooo…..what’s your favorite color?” Most of the time she’ll make an awkward face and then reply that she either doesn’t have one, or that it changes […]

Adam Coombs

6 months ago 5 min read

Mobile Conversion: 3 Reasons Why Users Don’t Convert and How to Fix it

conversion

Adam Coombs

Imagine you’re the owner of a large retail store and seemingly overnight the world decides it wants to minimize…everything. So you fall in line and open up a smaller shop next to your big one. You shorten down on product descriptions, hack away at unnecessarily flashy product photos, and even make the buttons bigger on […]

Usability Tools

Usability Tools

2 years ago 5 min read

14 Professional Google Analytics Custom Reports That Will Boost Your Data

Usability Tools

Usability Tools

A list of 14 great Google Analytics Custom Reports that can be quickly installed and will provide you with unique insights about your website.

Michael Georgiou

2 years ago 5 min read

Increase Your Conversion Rate Using Colors in The Right Way

color-psychology-improve-conversion-rate

Michael Georgiou

Almost 90 percent of all product assessments are related to color, indicates a study conducted by Quick Sprout. Each color has a psychological effect on us that goes deeper than we think. They have an enormous influence on our attitudes and emotions. For example, the color blue has a calming effect while yellow signifies joy […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left