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Erin Feldman

4 months ago 5 min read

The Future of Mobile Content: Google AMP ?

future-of-mobile-content

Erin Feldman

Google took the world by storm when it released the Google Accelerated Mobile Pages (AMP) project, an open-source initiative which is geared to take mobile search experience to the next level. Google AMP is symbolized by the word AMP next to an encircled lightning bolt – giving a picture of what AMP is made for […]

Ben Cope

5 months ago 5 min read

5 Things To Scrap From Your Content Marketing Strategy + Infographic

content-marketing-strategy

Ben Cope

Content marketing is so integral to the success of an online business that a strong strategy is required. And like most things in life, there is a right and wrong way to go about it. In a survey conducted by the content marketing institute, 89% of UK respondents said their company uses some form of […]

Hammad Akbar

9 months ago 5 min read

Find Out What Content Your Audience Wants Using Qualitative Research

crowd

Hammad Akbar

Here is the naked truth about content creation: Creating content is not a difficult task to perform. However, creating content that your readers will love is not easy, and this is where many entrepreneurs fail. Don’t get me wrong; there are other content marketing hurdles as well which challenge entrepreneurs more than creating engaging content, […]

JP

1 year ago 5 min read

How to Generate More Leads? Try These 7 Top Ideas

lead-gen

JP

It takes more than just a fancy name and awesome services/products to develop the kind of lead generation required to skyrocket your brand as the next billion-dollar company. With traditional cold-calling running out of style and a push for inbound marketing on the rise for the past decade or so, it’s all come down to […]

Kasia Perzyńska

1 year ago 5 min read

5 Key Performance Indicators for Content Marketing

kpi-indicator

Kasia Perzyńska

Content marketing is lately the most significant […and the most fantastic!] area of online marketing! According to Content Marketing Institute, its meaning is constantly growing. Content marketing provides people with useful information that can help solve their real problems and show how to handle different issues. Yes, content educates and entertains. This is why, any content […]

Nora Flint

1 year ago 5 min read

Content Curation: Things to Consider to Nail a Winning Strategy

content-quality

Nora Flint

Content curation is not just for people in marketing. The folks of this field know to create a hub of information regardless of the type of your niche. Since it is a fairly broad topic, you need to play with your site from different perspectives. Curating the content is a practice to find, annotate, organize, […]

Kasia Perzyńska

2 years ago 5 min read

What is bounce rate and how to reduce it

Kasia Perzyńska

Behavioral factors are continually becoming more important for Google and this is the direction today’s SEO is heading. If you want to evaluate the quality of your traffic and check how people interact with your website, fortunately, there is a proper metric for you! It all begins with Google Analytics. Google Analytics is why most […]

Francesca Zadra

2 years ago 5 min read

5 Must-Have Contents For E-commerce

Francesca Zadra

In the previous post Kinga shared with us some crucial tips about e-commerce SEO. You’ve learned how to properly optimize an onsite content. Today you will also find out what types of content you should publish at your online store. Words are vital tools in the world of e-commerce. Used effectively, they create a compelling sales proposition that not […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left