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Usability Tools

Usability Tools

3 years ago 5 min read

10 Tools for Online Surveys

Usability Tools

Usability Tools

The importance of customer feedback is unquestionable. It helps you build better offer to give customers exactly what they need. It also gives your clients the confidence that you value their opinion and builds trust in your brand. One of the best ways to gather customer feedback are online surveys.

Usability Tools

Usability Tools

3 years ago 5 min read

Checkout Psychology: Are You Losing Customers Before They Pay?

Usability Tools

Usability Tools

I'm losing customers, what can I do? It’s a question eCommerce store owners know all too well. The potentially million-dollar question is: what about the checkout process is preventing them from completing their purchase, and what can be done about it? Let’s see what you can do to get your customers completing their purchases, and prevent abandoned carts from building a tower to the moon on your checkout page.

Usability Tools

Usability Tools

3 years ago 5 min read

Five Steps to Create Personas with Real Life Data

Usability Tools

Usability Tools

The secret of a great user experience strategy lies on aligning business goals with customer needs. User personas communicate users’ core goals and desires - but only when they are derived from actionable data. Let us help you create personas with real life data and, as a result, make your work more appealing to others.

Usability Tools

Usability Tools

3 years ago 5 min read

Is User Testing Unethical?

Usability Tools

Usability Tools

User Testing is how we gather information to measure its effects and conclude about Users in general. Experimentation is just a simple way to do it. So… in this case is user testing really unethical?

Usability Tools

Usability Tools

3 years ago 5 min read

Do You Make These Common Card Sorting Mistakes?

Usability Tools

Usability Tools

Card sorting helps to build successful information architecture that makes it easier for people to navigate through your content. It also allows you to discover how particular pieces of information should be organized to make sense to your audience. How to do it right?

Usability Tools

Usability Tools

3 years ago 5 min read

Mobile Testing, the Beginner’s Guide

Usability Tools

Usability Tools

Mobile testing is very “in” right now. In one of our latest posts we described some mobile testing challenges and solutions on how to overcome them. To test or not to test is not the question anymore. What to test is now a problem

Usability Tools

Usability Tools

3 years ago 5 min read

The Challenges of Mobile Testing

Usability Tools

Usability Tools

Mobile testing is all about delivering the same quality to mobile user as we would give to any desktop user or online visitor. You may face some challenges when it comes to mobile testing, but in the long run it’s worth the effort.

Usability Tools

Usability Tools

3 years ago 5 min read

Tips & Tricks for Creating Scenario-Based Tasks

Usability Tools

Usability Tools

Scenario-based tasks are extremely useful in usability testing as they help put users in real context. Consequently, the results obtained are more reliable and insightful. Before you create your remote user testing scenarios, however, take a look at this guide and steer clear of common mistakes that can jeopardize the real value of your test.

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left