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Rohan Ayyar

2 years ago 5 min read

Semantic SEO: Improve your E-commerce Cross-Selling Tactics

ecommerce-seo-tactics

Rohan Ayyar

SEO becomes Search Entity Optimization. The change from optimization for search engines to search entities has been one of the most powerful, yet unnoticed changes. Search Entity Optimization is synonymous with “semantic SEO” and smart SEO and e-commerce experts have already started using it to their advantage. In this article, I will endeavor to explain how […]

Rohan Ayyar

2 years ago 5 min read

SEO for E-commerce: 7 Most Critical Disorders & How To Cure Them?

ecommerce_seo

Rohan Ayyar

Many popular e-commerce sites have hundreds of thousands of products and a great potential to do well online. However, when it comes to optimizing for the search engines, they just assume their enormous size will stamp out any SEO troubles they might face. Others put their faith in social media marketing, email or their niche […]

Rohan Ayyar

2 years ago 5 min read

Beyond Google Rankings: How Buzzfeed, Spotify and Zynga Generate Revenue from Traffic

beyond-google-rankings

Rohan Ayyar

Let’s say you’re a small business that started out online with a simple WordPress website. Then you went on to build and establish a known brand in your niche. Now you’ve jumped a few steps ahead, monetized your site and made it fully transactional. The final piece of the puzzle is getting the right traffic […]

Rohan Ayyar

3 years ago 5 min read

Universal Social Media Lessons from the Travel Niche

Rohan Ayyar

A travel company has a lot going for it when it comes to content. The world, quite literally, is their oyster. From writing about faraway lands to sharing recipes of exotic foods, there’s so much variety in what you can post on social media that your target audience will love and connect back with your […]

Rohan Ayyar

3 years ago 5 min read

5 Incredibly Productive Pinterest Marketing Tactics

Rohan Ayyar

Guess which social media network has been the buzziest of them all in the last one year? Yes, it’s Pinterest. That social media network that was all about housewives and pretty pictures and slightly lame quotes (with pictures, again!) is now comfortably taking on the big boys of social media. If you did not consider […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left