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Ritika Puri

4 years ago 5 min read

3 Conversion Hacks that Will Boost Your Revenue Sky High

Ritika Puri

It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not […]

Ritika Puri

4 years ago 5 min read

7 Content Ideas that Will Win the Hearts of Your Readers

content ideas

Ritika Puri

The competition for audience attention is tough. There is an unquantifiable amount of information on the Internet, and your business needs to against all of it. Every piece of content needs a solid distribution strategy behind it. Step 1: Identify who you want to read your content Step 2: Outline this target audience’s values and […]

Ritika Puri

4 years ago 5 min read

7 Refreshingly Simple Ideas to Make Your Content More Engaging

Engaging content

Ritika Puri

The competition for audience attention is fierce. Across the board, marketers are increasing their investments in content. Not to mention, human attention spans are getting shorter. Brands need more than great content to engage their audiences – they need to take advantage of every millisecond to delight and engage people on a 1:1 level. The […]

Ritika Puri

4 years ago 5 min read

The Ultimate Guide to Building a Rock Solid Content Strategy

Content Strategy guide

Ritika Puri

Content marketing is more than just blogging. You need more than great writing to attract, engage, convert, and retain users at the right stage of the buy-cycle. Many marketers will jump in, launch a blog, and hire writers — only to see zero results. We’ve seen, time and time again, that this approach just doesn’t […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left