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Paweł Grabowski

3 years ago 5 min read

Why They Read Your Content – How To Use Buyer Intents To Improve Your Content Strategy

Paweł Grabowski

Tell me, what makes a great content strategy? Gosh, it’s obvious – content, du-uh! Well, yes but ..… no. I mean that too but it’s not the heart of it. Diversity of content types then? Ummm, nope, no, uh-uh. Frequency of posting? (Shaking his head) .. close but wrong again. What the -?! Well, let’s […]

Paweł Grabowski

3 years ago 5 min read

How Big Brands Do SEO (and a Few Hacks to Beat Them)

Paweł Grabowski

Big brands are everywhere. But I don’t care that there is hardly an aspect of our lives that’s not dominated by Apples, Samsungs, Nestles and others. Given my professional affinity though, their unfair prominence in search gets to me. Type any keyword into Google and you are bound to see big brands occupying top results. […]

Paweł Grabowski

3 years ago 5 min read

How to Master SEO with Google Analytics – Beginners Guide

Paweł Grabowski

Rankings are a great measure of SEO success. They don’t paint the whole picture though. You may know that what you do is working. But what about your boss, a business partner, client, spouse or whoever else you have to report to? Current rankings for a particular keyword are not enough to convince them to […]

Paweł Grabowski

3 years ago 5 min read

30 Most Important Google Ranking Factors A Beginner Should Know

Paweł Grabowski

Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but […]

Paweł Grabowski

3 years ago 5 min read

12 Steps to Start Your First Content Marketing Campaign from Scratch

Paweł Grabowski

Yes, the numbers say it all. According to the Content Marketing Institute’s report “B2C Content marketing 2014 – benchmarks, budgets and trends–North America”: –    90% of B2C marketers use content marketing (and that’s up from 86% last year), –    44% of their B2B colleagues claim they are effective at content marketing, –    60% plan to […]

Paweł Grabowski

3 years ago 5 min read

9 Customer Acquisition Tactics For Smart Marketers

Paweł Grabowski

There’s nothing better than a new customer, right? And the sudden rush of blood to the head when you get a new sale notification is often the best reward. But no sale happens by itself. You need to work your bones off to acquire customers and gee, you must know this well already. But while […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left