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Kerry Butters

4 years ago 5 min read

Effective Content Promotion Tactics

Kerry Butters

That good old adage ‘Content is King’ is somewhat outdated now; content has evolved past being just king, it’s much more than that these days, as long as it’s good quality. Content marketing is nothing new of course, but due to the infamous Google updates, 2014 is its year. So assuming that you’re producing great […]

Kerry Butters

4 years ago 5 min read

Sustainable SEO – How to Build a Healthy Link Profile

Kerry Butters

The use of back linking has taken a battering lately, what with Matt Cutts’ now famous blog post on the use of guest posting strictly for SEO, which states in no uncertain terms that this is no longer acceptable. This is of course due to the sheer amount of abuse that guest blogging attracted. Link […]

Kerry Butters

4 years ago 5 min read

Headline Writing Masterclass – The Secrets of Getting More Clicks

How to write catchy headlines

Kerry Butters

Recently, we looked at writing for the web and how it differs to writing for print in many ways. To follow that up, let’s take a look at headlines today – what makes a good headline that makes a reader want to pick up that newspaper, magazine or make that all-important click? According to Copyblogger, […]

Kerry Butters

4 years ago 5 min read

Growth Hacking; The Art of Getting More Traffic

Growth Hacking

Kerry Butters

If there’s one thing the world of technology, business and marketing love it’s a buzzword and this year’s so far it appears to be the term growth hacking, So what is a growth hacker, what does it mean and why could hiring (or being) one make all the difference to your business? Let’s find out. […]

Kerry Butters

4 years ago 5 min read

Content Writing Masterclass – How to Take Your Skills to The Next Level

Content Writing Masterclass

Kerry Butters

In the wake of the Google updates, the written content that you see on the web should now start to become much better quality than it has in the past. There are many talented writers out there and so in theory, it should now just be about them getting more cash for their efforts right? […]

Kerry Butters

4 years ago 5 min read

Google Hummingbird Update and How It Affects SEO

Google Hummingbird Update

Kerry Butters

It’s been a busy few years for the engineers at Google; not only have we had the much-discussed Penguin and Panda updates, but last year brought us the biggest update we’ve seen since 2001. So what does Hummingbird mean to SEO? Why did it come about and is it likely to hit your site as […]

Kerry Butters

4 years ago 5 min read

Guide to Twitter Marketing

Twitter Marketing Guide

Kerry Butters

Twitter is such a fast-paced environment that many businesses don’t have the time or inclination to use it for marketing. However, Twitter is also highly effective for driving traffic and increasing engagement with both your content and your company, so it pays to get an account set up and someone to manage it properly. Like […]

Kerry Butters

4 years ago 5 min read

6 Easy Tips for Better Mobile SEO

Mobile SEO Tips

Kerry Butters

A recent study commissioned by Google and carried out by researchers at Nielsen found that consumers spend more than 15 hours per week searching using a mobile device. It was further found that smartphone users tend to begin researching products via a search engine, rather than by going directly to any site and of those […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left