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Kasia Perzyńska

Kasia Perzyńska

1 year ago 5 min read

Discover What is Technical SEO: The Complete (and Simple) Guide ?

technical-seo
Kasia Perzyńska

Kasia Perzyńska

There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO which concerns establishing relations between websites. Together these two make the SEO universe almost complete. But wait a minute, there’s something more: Technical SEO – the next big topic to talk about. source What is technical SEO […]

Kasia Perzyńska

Kasia Perzyńska

1 year ago 5 min read

Long Tail SEO: Why Long Tail Keywords Are Worth Your Attention ☝️

Long Tail SEO
Kasia Perzyńska

Kasia Perzyńska

My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to rank high in global search engines for generic and highly […]

Kasia Perzyńska

Kasia Perzyńska

1 year ago 5 min read

Seasonal Marketing: How to Apply It to Your Business

seasonal-marketing
Kasia Perzyńska

Kasia Perzyńska

Have you noticed that your website traffic performance fluctuates in annual cycles? The demand for your product or service and your specific content depends on seasonality; sometimes the trend goes upward and sometimes it goes downward. B2B businesses usually experience a recession in December due to the Christmas and New Year’s period which pulls attention […]

Kasia Perzyńska

Kasia Perzyńska

1 year ago 5 min read

Be Prepared for Negative SEO and How to Protect Your Website

protect-website
Kasia Perzyńska

Kasia Perzyńska

I’ve recently read Eliav Lankri’s case study published on Medium where he tells the story of his innocent customer, a jewelry store owner, who – never having dealt with SEO – suddenly became a victim of a “sophisticated” negative SEO attack. And the attack made his website vanish from the search results, dropping his revenues […]

Kasia Perzyńska

Kasia Perzyńska

1 year ago 5 min read

Backlink Profile Analysis: What You Need To Know

backlink-profile-analysis
Kasia Perzyńska

Kasia Perzyńska

In June we published two pieces on How to conduct a complete SEO audit. They can be found here: How to Perform Your First SEO Audit: Content Overview and here: How to Perform Your First SEO Audit: Indexing Overview on Unamo’s blog. But we’ve got more to say; so we’re finishing what we started by bringing to […]

Kasia Perzyńska

Kasia Perzyńska

1 year ago 5 min read

How to Perform Your First SEO Audit: Indexing Overview

indexing
Kasia Perzyńska

Kasia Perzyńska

Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come to perform an indexing overview. What is indexing? […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

How to Perform Your First SEO Audit: Content Overview

SEO-audit
Kasia Perzyńska

Kasia Perzyńska

So you want to perform your first SEO audit…well, that’s just great because here you’ll find a comprehensive step by step guide for conducting your first technical audit. An SEO audit is the absolute must-do, especially if you are starting a new project. However, you should evaluate the overall health of a website and its […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

The List of Marketing Tools You Won’t Be Able to Live Without

marketing-tools
Kasia Perzyńska

Kasia Perzyńska

Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize projects into micro tasks making your daily workflow more systematic and clear. Thanks to these various tools, daily activities become simpler, more entertaining and completely measurable. Therefore, we’ve decided to come up […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left