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Kasia Perzyńska

Kasia Perzyńska

1 year ago 5 min read

How to Use Unamo Social to Analyze Viral Marketing Campaigns

Kasia Perzyńska

Kasia Perzyńska

The Polish internet has been buzzing recently about a viral marketing campaign produced by the Polish clothing brand, Reserved. Have you heard about it yet? Long story short, the company published an amateur-like video on YouTube that looked to be recorded by a beautiful American girl named DeeDee who claimed to be looking for a […]

Kasia Perzyńska

Kasia Perzyńska

1 year ago 5 min read

Mobile First Indexing: The New Direction of Google Search?

Mobile_First_Index
Kasia Perzyńska

Kasia Perzyńska

The mobile era has already started. A tremendous revolution took place in 2015 along with the loud Mobilegeddon. It was then that Google introduced the mobile-friendly update and actually started to consider mobile an important factor in its search algorithms. Today, we will speak about a different turnover that is a natural continuation of this […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

Google’s Top 3 Search Ranking Factors Today (in a Nutshell)

ranking-factors
Kasia Perzyńska

Kasia Perzyńska

Search engines digest and rank websites differently each year. Thanks to machine learning, Google algorithms are becoming more intelligent, humanlike, and will soon surpass human intelligence in more than one way. Google is also gaining greater access to big data through the search results, Google Analytic accounts, and Androids. Google can now easily reformulate its […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

Everything You Need to Know About Meta Descriptions

Everything You Need to Know About Meta Descriptions
Kasia Perzyńska

Kasia Perzyńska

What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; keywords, etc. Metadata is supported by all the major browsers […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

How to Market Your Brand on Product Hunt (Like a Pro)

product-hunt
Kasia Perzyńska

Kasia Perzyńska

Once you start researching and reading articles and various guides about growth marketing, you’ll realize that many point to Product Hunt. Product Hunt is strongly recommended for the promotion of products in their early stages. So let’s dig a little bit deeper to find out more about the fabulous Product Hunt and reveal some of the […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

What is Technical SEO? A Complete and Simple Guide

technical-seo
Kasia Perzyńska

Kasia Perzyńska

Measure your SEO efforts and improve your business now! Try unamo seo for free sign up There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO which concerns establishing relations between websites. Together these two make the SEO universe almost complete. But wait a minute, there’s something […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

Long Tail SEO: Why Long Tail Keywords Are Worth Your Attention ☝️

Long Tail SEO
Kasia Perzyńska

Kasia Perzyńska

My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to rank high in global search engines for generic and highly […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

Seasonal Marketing: How to Apply It to Your Business

seasonal-marketing
Kasia Perzyńska

Kasia Perzyńska

Have you noticed that your website traffic performance fluctuates in annual cycles? The demand for your product or service and your specific content depends on seasonality; sometimes the trend goes upward and sometimes it goes downward. B2B businesses usually experience a recession in December due to the Christmas and New Year’s period which pulls attention […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

Be Prepared for Negative SEO and How to Protect Your Website

protect-website
Kasia Perzyńska

Kasia Perzyńska

I’ve recently read Eliav Lankri’s case study published on Medium where he tells the story of his innocent customer, a jewelry store owner, who – never having dealt with SEO – suddenly became a victim of a “sophisticated” negative SEO attack. And the attack made his website vanish from the search results, dropping his revenues […]

Kasia Perzyńska

Kasia Perzyńska

2 years ago 5 min read

Backlink Profile Analysis: What You Need To Know

backlink-profile-analysis
Kasia Perzyńska

Kasia Perzyńska

In June we published two pieces on How to conduct a complete SEO audit. They can be found here: How to Perform Your First SEO Audit: Content Overview and here: How to Perform Your First SEO Audit: Indexing Overview on Unamo’s blog. But we’ve got more to say; so we’re finishing what we started by bringing to […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left