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Kasia Perzyńska

2 days ago 5 min read

How to Optimize Existing Content to Boost Its Performance and Rank

boost-content

Kasia Perzyńska

Being a good content marketer demands that you rank your content for strategically chosen keywords. This is why you should always seek to find new ranking opportunities and struggle to give your articles, even more, stronger traction. Let’s assume you know the best practices of on-page optimization and understand how to come up with a […]

Kasia Perzyńska

2 weeks ago 5 min read

Anchor Text 101: Definitions, Types, Best SEO Practices and More ⬇️

anchor-text

Kasia Perzyńska

What is Anchor Text Anchor text, also called the link label or link title, is the only visible part of a link on a page. This hyperlinked excerpt of the sentence leads to another online source once you click on it. The anchor is usually made up of one or a few clickable words, underlined […]

Kasia Perzyńska

3 weeks ago 5 min read

How to Use Unamo Social to Analyze Viral Marketing Campaigns

Kasia Perzyńska

The Polish internet has been buzzing recently about a viral marketing campaign produced by the Polish clothing brand, Reserved. Have you heard about it yet? Long story short, the company published an amateur-like video on YouTube that looked to be recorded by a beautiful American girl named DeeDee who claimed to be looking for a […]

Kasia Perzyńska

3 months ago 5 min read

Mobile First Indexing: The New Direction of Google Search ?

Mobile_First_Index

Kasia Perzyńska

The mobile era has already started. A tremendous revolution took place in 2015 along with the loud Mobilegeddon. It was then that Google introduced the mobile-friendly update and actually started to consider mobile an important factor in its search algorithms. Today, we will speak about a different turnover that is a natural continuation of this […]

Kasia Perzyńska

3 months ago 5 min read

Google’s Top 3 Search Ranking Factors Today (in a Nutshell)

ranking-factors

Kasia Perzyńska

Search engines digest and rank websites differently each year. Thanks to machine learning, Google algorithms are becoming more intelligent, humanlike, and will soon surpass human intelligence in more than one way. Google is also gaining greater access to big data through the search results, Google Analytic accounts, and Androids. Google can now easily reformulate its […]

Kasia Perzyńska

4 months ago 5 min read

Everything You Need to Know About Meta Descriptions

meta-descriptions

Kasia Perzyńska

What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; keywords, etc. Metadata is supported by all the major browsers […]

Kasia Perzyńska

4 months ago 5 min read

How to Market Your Brand on Product Hunt (Like a Pro)

product-hunt

Kasia Perzyńska

Once you start researching and reading articles and various guides about growth marketing, you’ll realize that many point to Product Hunt. Product Hunt is strongly recommended for the promotion of products in their early stages. So let’s dig a little bit deeper to find out more about the fabulous Product Hunt and reveal some of the […]

Kasia Perzyńska

6 months ago 5 min read

Discover What is Technical SEO: The Complete (and Simple) Guide ?

technical-seo

Kasia Perzyńska

There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO which concerns establishing relations between websites. Together these two make the SEO universe almost complete. But wait a minute, there’s something more: Technical SEO – the next big topic to talk about. source What is technical SEO […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left