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Chris Meier

5 years ago 5 min read

Convince & Convert: 5 Essential Elements of a Landing Page Optimization

Chris Meier

In traditional marketing most advertising is linked to a measurable action; advertisements are generally used to drive traffic, or to increase sales. Which is why they are often paired with a new product launch or a time-specific promotion. Online marketing should be no different, and this is why landing pages are so important for any […]

Chris Meier

5 years ago 5 min read

YSK: The Challenges of Marketing on Reddit

Reddit marketing guide

Chris Meier

Is it appropriate to start an article on marketing using a meme?  Under normal circumstances, no, but when it looks at marketing on Reddit it’s almost expected.

Chris Meier

5 years ago 5 min read

Let’s Connect: The Essentials of Marketing Yourself and Your Business on LinkedIn

Linkedin marketing guide

Chris Meier

LinkedIn launched as a social network for professionals in May 2003. Although it has undergone significant design and functionality changes since then, the primary purpose has not changed at all. Today it remains the largest network of professionals, with more than 250-million members from more than 200 countries and territories. With more than 184-million unique […]

Chris Meier

5 years ago 5 min read

Sticking a Fork in Link Schemes: Penguin, Guest Posts and the Impact on Link Building

Google Penguin, link building and guest posts

Chris Meier

A recent article discussed the Google Panda update and how it impacted on content creation. What many did not realize at the time was that Panda signaled the beginning of a new, more aggressive strategy by Google to improve the performance of the search engine, and to minimize the number of poor results that ranked […]

Chris Meier

5 years ago 5 min read

Google Panda: How One Algorithm Update Forever Changed Content Creation

Google Panda Update

Chris Meier

Google’s algorithm updates over the past few years have become increasingly strict, with a far wider impact than before. The purpose of these updates is not only to maintain their position as the dominant search engine, but also to improve the user experience. The success of any search engine is dependent on the quality and […]

Chris Meier

5 years ago 5 min read

Why Social Signals Haven’t Killed Links Yet

Social Signals and Backlinks

Chris Meier

Countless articles have been written over the past few years about the influence of social signals on SEO, with many site operators completely changing their strategy as a result. But what role do social signals play? Are they a significant ranking factor or just another industry buzzword? It is quite easy to want to dismiss […]

Chris Meier

5 years ago 5 min read

Video SEO: Actionable YouTube Marketing Tips

Chris Meier

More than 100-hours of video are uploaded to YouTube each minute. A year ago the figure was 72-hours each minute, and two years ago it was 24-hours of video every minute. These statistics illustrate the difficulty faced in using YouTube for marketing purposes, but they should not discourage you. When approached correctly and purposefully, YouTube […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left