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Adam Coombs

5 months ago 5 min read

Instagram for Your Business: 11 Tips for More Engagement

Instagram for Business

Adam Coombs

When Kevin Systrom sold Instagram in 2012 for 1$ billion, the move was considered a coup in many Silicon Valley circles that reaffirmed the dream of small startups–they had 13 employees at the time of the sale–of cashing out and making it big. But the application, which then had about 30 million users, has exploded […]

Adam Coombs

5 months ago 5 min read

Understanding Sentiment Analysis in Social Media Monitoring

Understanding Sentiment Analysis

Adam Coombs

  When someone texts you with a sarcastic comment (without emojis) can you tell if it’s sarcastic? If they’re actually happy, angry or neutral? That’s what makes sentiment analysis such an expansive and interesting field. Sentiment analysis–also called opinion mining–is the process of defining and categorizing opinions in a given piece of text as positive, […]

Adam Coombs

6 months ago 5 min read

21 Tips on How To Get More Views on YouTube for Free

Adam Coombs

As the 2nd largest search engine in the world, YouTube is a widely used channel to promote, entertain, and educate audiences. YouTube has roughly 22 billion monthly visits and the average session duration is just under 40 minutes. People like YouTube. A lot. However, like all things on the internet getting more YouTube views has […]

Adam Coombs

7 months ago 5 min read

A Definitive Guide to Google’s SERP Features

Adam Coombs

SERP features are different elements and features that Google uses to show you information when you enter a query. The type of SERP feature you’ll be shown depends on the type of query you entered. If you type in “pizza places near me” you’ll most likely get a Local Pack in return. If you type […]

Adam Coombs

7 months ago 5 min read

Understanding the Relationship Between Color Psychology and Conversion

Adam Coombs

Whenever I’m on a first date and we hit an awkward pause in the conversation, I always go to my bread and butter question to get things going again: “Sooo…..what’s your favorite color?” Most of the time she’ll make an awkward face and then reply that she either doesn’t have one, or that it changes […]

Adam Coombs

8 months ago 5 min read

Mobile Conversion: 3 Reasons Why Users Don’t Convert and How to Fix it

conversion

Adam Coombs

Imagine you’re the owner of a large retail store and seemingly overnight the world decides it wants to minimize…everything. So you fall in line and open up a smaller shop next to your big one. You shorten down on product descriptions, hack away at unnecessarily flashy product photos, and even make the buttons bigger on […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left