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Adam Coombs

2 weeks ago 5 min read

SEO Title Tags: Best Practices and Examples

Adam Coombs

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

Joydeep Bhattacharya

3 weeks ago 5 min read

How to Optimize the Product Pages of Your Ecommerce Website

Joydeep Bhattacharya

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

Adam Coombs

3 weeks ago 5 min read

Instagram for Your Business: 11 Tips for More Engagement

Adam Coombs

When Kevin Systrom sold Instagram in 2012 for 1$ billion, the move was considered a coup in many Silicon Valley circles that reaffirmed the dream of small startups–they had 13 employees at the time of the sale–of cashing out and making it big. But the application, which then had about 30 million users, has exploded […]

Usability Tools

Usability Tools

4 weeks ago 5 min read

How to Increase Your Content Marketing Leads with these 13 Tips

Usability Tools

Usability Tools

If you are currently employing content marketing, then I assume you have Google Analytics hooked up between the tags. Web Analytics 101 taught you to track traffic, views, bounce rates, and treat data with reverence. That’s a good tip – or even an awesome tip – but the problem is that we do not always know what […]

Usability Tools

Usability Tools

4 weeks ago 5 min read

Session Replay

Usability Tools

Usability Tools

Session Replay Session Replay is the ability to replay a visitor’s journey on a website or within a web application. Replay includes both the user’s view (browser or screen output) and user input (keyboard and mouse inputs). These sources are generally used to understand visitor behavior for the purposes of optimizing a website’s usability and conversion […]

Usability Tools

Usability Tools

4 weeks ago 5 min read

6 Common Landing Page Mistakes that Destroy Your Conversions

Usability Tools

Usability Tools

Landing pages are a place where all conversion optimization experts seem to focus their sights. However, it isn’t always easy to operate one. Why? CRO people can’t be experts in all areas, such as design, SEO, marketing psychology etc. The know-it-all unicorns are a fantasy and we all know it. Sometimes though, mistakes slip through the cracks […]

Adam Coombs

1 month ago 5 min read

Understanding Sentiment Analysis in Social Media Monitoring

Adam Coombs

I just looooooove brussels sprouts. Can you tell if I’m being sarcastic or if I really do love these….things? The point is, you’ll never know. Neither would a computer if this was a post on social media. That’s what makes sentiment analysis such an expansive and interesting field. Sentiment analysis–also called opinion mining–is the process […]

Kasia Perzyńska

Kasia Perzyńska

1 month ago 5 min read

SEO Content 2017: Here Are The 5 Tricks of Professional SEO Writers

Kasia Perzyńska

Kasia Perzyńska

Business blogging is both an art and a science. To amass a loyal audience you have to be a gifted wordsmith and have this undefined something that makes you capable of putting all your thoughts neatly onto paper, day in and day out. But creating successful content also requires being well-organized and having a list […]

Seasonal Marketing: How to Apply It to Your Business

Joydeep Bhattacharya

5mins left